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Social Media Q4 Earnings Roundup: Holiday Ads + Mystery User Numbers

Forrester IT

And I’d add “holiday advertising.” Q4 2018 proved yet again that advertisers ramp up their media budgets in Q4 to get consumers to buy those holiday gifts. Ad Revenue “It’s every bit as certain as death and taxes.” Meet Joe Black, 1998). Facebook, Inc.

Media 311
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Facebook’s Latest Earnings Report Should Not Alter Marketers’ View Of Social Ad Spending

Forrester IT

But if you’re a marketer looking to forecast your spending on social advertising over the next several years, Facebook’s latest […].

Social 186
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Twitter says advertisers stopped spending money in reaction to protests

The Verge

Twitter’s advertising revenue was hit hard by the pandemic, and the company says that the “US civil unrest” in May and June also made matters worse. Advertising revenue declined 15 percent year-over-year in the final three weeks of June, Twitter said, as brands slowed or paused spending entirely.

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The state of influence today: increasing marketing budgets and greater influencer professionalism

Trends in the Living Networks

Here are a few of the highlights from the report: Social is still just 10% of total digital marketing budgets, with 83% of that amount on Facebook, YouTube and Twitter. By far the biggest increasing segment across digital marketing is mobile, followed by social. Influencer marketing is 0.6% of the total spend.

Budget 159
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Custom eBook Reader App: Your Brand, Enhanced Reading

Kitaboo

Consider immersing yourself in a pleasurable reading experience only to be interrupted by a random advertisement placed in a way that makes it difficult to close. Ad Opportunities Using white labeled products, you can leverage the power of strategic placement of advertisements throughout the interface or eBook.

eBook 78
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The State Of Influencer Marketing: Growing

Forrester IT

For all the dramatic headlines about influencers, our research states that they’re capturing steadily larger proportions of marketing budget. And the data shows: investments continue to rise and marketers’ budgets for influencer marketing are growing in […].

Budget 360
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Attract More Customers with these Marketing Tips

Galido

This is why advertising your business and having a good marketing strategy in place is essential. Social Media. In today’s society, social media is everywhere. If you don’t have at least two social media accounts for your business, then you need to sign up immediately. Pay-Per-Click.