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FTC forbids Intuit from advertising services as ‘free’

CIO Business Intelligence

The US Federal Trade Commission (FTC) ordered Intuit, a TurboTax software maker, to stop advertising its services as free if they are not free for most of its users. Alternatively, the company will need to reveal the percentage of consumers who qualify for its free services. The FTC voted 3-0 to issue this order against Intuit.

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Disney Advertising Sales’ Dana McGraw: Sharing data enhances its value

CIO Business Intelligence

In advertising, getting the right message to the right audience is easier said than done. For Dana McGraw, vice president of audience modeling and data science at Disney Advertising Sales, the key is data — and how it can be shared with advertisers to enhance its value without compromising privacy and anonymity.

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Seattle startup Downstream, which helps brands with their Amazon ads, acquired by Jungle Scout

GeekWire

Jungle Scout raised $110 million and today announced the acquisition of Downstream , a Seattle startup that helps brands with their Amazon advertising strategies. Connor Folley , an ex-Amazon marketing manager, and Salim Hamed , who worked in business intelligence engineering for Amazon Web Services, launched the company in late 2017.

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Oracle’s Fusion Cloud CX, ERP, and SCM get generative AI features

CIO Business Intelligence

Generative AI across all products in Advertising and CX Cloud Oracle is adding generative AI capabilities across all the products inside its Advertising and Customer Experience Cloud (Fusion Cloud CX), which comes with applications designed for advertising, marketing, sales, service, and customer experience processes and functions.

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AWS growth slows further by persistent macroeconomic uncertainty

CIO Business Intelligence

The slowdown in spending, according to Olsavsky, is impacting all industries with financial services, cryptocurrency and advertising being particularly sluggish. “…as as there’s lower advertising spend, there’s less analytics and compute on advertising spend as well,” Olsavsky said, according to a Motley Fool transcript.

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Freeing up finance: how to control spend, without slowing down business

CIO Business Intelligence

That could be unexpected travel expenses, unplanned inventory top-ups, or ad hoc expenditure on subscriptions or advertising. For example: Marketing can easily set up vendor-specific cards for digital advertising subscriptions. Here’s the rub: these purchases may be small, but they generate a disproportionate amount of spend admin.

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 The mysterious ad slump of 2022

Vox

This theory both makes sense and is a little counterintuitive because it requires you to believe that people in charge of buying advertising are being proactive and not reactive. So why spend money advertising any of it now? And that makes the ad business much more susceptible to quick reversals. And they’re going to get worse.