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The Outlook For Advertising Media & Data Collaboration In 2024

IT Toolbox

Are you prepared for the future of digital advertising? The post The Outlook For Advertising Media & Data Collaboration In 2024 appeared first on Spiceworks. Discover trends that will shape the industry in 2024 and beyond.

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Prepare Now For Data Deprecation’s Impact On B2B Advertising

Forrester IT

The four forces driving data deprecation are already making a negative impact on B2B advertising use cases. B2B advertisers must change three key processes as soon as possible to ensure advertising success and buyer experience continuity.

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First-Party Data Strategies for a Transparent Supply Chain and Advertising Ecosystem

IT Toolbox

Learn how to create a first-party data strategy for a transparent supply chain and enduring advertising ecosystem. The post First-Party Data Strategies for a Transparent Supply Chain and Advertising Ecosystem appeared first on Spiceworks.

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Apple Under the Scanner in France Over Advertising Policy

IT Toolbox

The post Apple Under the Scanner in France Over Advertising Policy appeared first on Spiceworks. Antitrust officials in the EU have been looking into how the company has restricted transparency in app tracking operations.

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. To accomplish this, organizations have traditionally leaned into historical customer and product data to predict how to engage with their current and future customers in a personalized manner.

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Privacy Questions Brands and Advertisers Need to Ask Adtech Partners

IT Toolbox

The post Privacy Questions Brands and Advertisers Need to Ask Adtech Partners appeared first on Spiceworks. Learn the essential steps and strategies for safeguarding consumer privacy in the Adtech landscape.

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Proposed Surveillance Advertising Ban, Meet Contextual Targeting

Forrester IT

Cory Booker) made a splash on Wednesday when they introduced the Banning Surveillance Advertising Act of 2022. Its primary goal is to limit the data that advertisers and adtech vendors can use to target advertising. Anna Eshoo, Rep. Jan Schakowsky, and Sen.

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Online Banking Without Third-Party Cookies

Since the inception of cookies in 1994, advertisers and brands have come to depend on them as a tool to help websites remember users. As the end of third-party cookies looms ever closer, some consumers are rejoicing in their demise while many advertisers and brands worry about how they’ll move forward without them.