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AI Advertising Is An Economic Multiplier, Provided You Own It

Forrester IT

Marketers: Re-consider your cost-saving ambitions for AI advertising content development. District Judge affirmed the US Copyright Offices’ long-standing position of “human authorship,” ruling that AI-created art cannot be copyrighted. Judge Beryl Howell writes that U.S.

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Amazon Throws Down Gauntlet in Artificial Intelligence Market; Develops AI-Based Ads

IT Toolbox

Amazon plans to build AI tools to create visuals for advertising mediums on its platform. The post Amazon Throws Down Gauntlet in Artificial Intelligence Market; Develops AI-Based Ads appeared first on Spiceworks.

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Nielsen In Crisis: Missteps At Nielsen Present An Opportunity For Advertisers

Forrester IT

Nielsen, the legacy television measurement giant, has provided media companies, agencies, and brands with household media consumption, advertising performance, and audience insights through its “people-powered” panels and metering technology. Nielsen had been the media analytics standard until disruption toppled the television […].

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What Should Performance Marketers Actually Do?

Forrester IT

Much is written about that, including Forrester’s research on using technology to develop more compelling creative and how to improve TV advertising’s planning, buying, and measurement processes. I’m often asked about the technologies and processes entailed in planning, buying, and optimizing media. The human […]

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. August 26th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT

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Google Accuses Spanish Security Firm of Developing Exploit Tools for Chrome And Microsoft Defender

IT Toolbox

Variston IT develops but doesn’t advertise Heliconia, a web framework that exploits vulnerabilities in Chrome, Firefox and Microsoft Defender. The post Google Accuses Spanish Security Firm of Developing Exploit Tools for Chrome And Microsoft Defender appeared first on.

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Microsoft is developing an in-game advertising system for free-to-play games

TechSpot

Sources close to Microsoft recently told Business Insider that the new feature would provide a marketplace for ad placement companies to work closely with developers to secure space and place ads in free-to-play titles. The move would expand Xbox's in-game advertising model, historically limited to Xbox dashboard ads or specialized.