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Meta launches AI-based VRS system to reduce bias in advertising

ComputerWorld IT Management

Meta has launched the AI-based Variance Reduction System (VRS) in the US, to reduce bias in the distribution of advertisements, after working in partnership with the Department of Justice for a year. The company’s ads were said to facilitate certain demographic groups over others, through indirect profiling.

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Microsoft to acquire AT&T’s Xandr advertising tech business, gearing up for a ‘post-cookie world’

GeekWire

Microsoft reached a deal to acquire AT&T’s advertising technology division, Xandr , seeking to strengthen its own advertising business as the industry shifts away from online tracking technologies. billion in search and news advertising revenue in the September quarter, up 37% from the same period the year before.

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Facebook blocks Russian state media from advertising on the platform

The Verge

Facebook is blocking state-run Russian media outlets from advertising and monetizing content on the platform amid the ongoing conflict in Ukraine (via Reuters ). Facebook has since established a Special Operations Center to help the network monitor and respond to the developing conflict. Illustration by Alex Castro / The Verge.

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Meta launches AI-based VRS system to reduce bias in advertising

Computerworld Vertical IT

Meta has launched the AI-based Variance Reduction System (VRS) in the US, to reduce bias in the distribution of advertisements, after working in partnership with the Department of Justice for a year. The company’s ads were said to facilitate certain demographic groups over others, through indirect profiling.

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Roku’s advertising ambitions just got even bigger with new Nielsen deal

The Verge

Roku, one of the most popular streaming platforms in US homes, is acquiring Nielsen’s video advertisement business as it tries to become a central hub for TV advertising. Specifically, Roku is acquiring Nielsen’s Advanced Video Advertising unit. Giving up a percentage of that advertising revenue is a tough pill to swallow.

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New App Store rules from Apple, same old concerns for developers

Dataconomy

Apple, famous for its tightly controlled App Store experience on iOS and iPadOS devices, recently implemented a series of last-minute policy changes that have generated a wave of mixed reactions from the developer community. Instead, users will need a direct link from the developer in order to access and install the app.

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Improving Distributed Analytics and Private Cloud Through Enhanced Networking

CTOvision

Unfortunately, the commoditization of the server market has led to decision makers focusing solely on components (such as CPU’s, memory, and disks) when developing the specifications for new server procurements.

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