Microsoft to acquire AT&T’s Xandr advertising tech business, gearing up for a ‘post-cookie world’
GeekWire
DECEMBER 21, 2021
Microsoft reached a deal to acquire AT&T’s advertising technology division, Xandr , seeking to strengthen its own advertising business as the industry shifts away from online tracking technologies. billion in search and news advertising revenue in the September quarter, up 37% from the same period the year before.
Let's personalize your content