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84% of Enterprise Marketers Are Concerned About Ad Fraud in Digital Display Advertising

IT Toolbox

According to many enterprise marketers, measuring accurate ROI and performance metrics is a top challenge. The post 84% of Enterprise Marketers Are Concerned About Ad Fraud in Digital Display Advertising appeared first on Spiceworks.

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FTC forbids Intuit from advertising services as ‘free’

CIO Business Intelligence

The US Federal Trade Commission (FTC) ordered Intuit, a TurboTax software maker, to stop advertising its services as free if they are not free for most of its users. Enterprise Applications Alternatively, the company will need to reveal the percentage of consumers who qualify for its free services.

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Podcast advertising could be a blueprint for cookieless advertising

Venture Beast

Podcasts are a great example of why contextually relevant and cookieless ads are a key component of advertising strategies. Read More.

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Generative AI: 5 enterprise predictions for AI and security — for 2023, 2024, and beyond

CIO Business Intelligence

From IT, to finance, marketing, engineering, and more, AI advances are causing enterprises to re-evaluate their traditional approaches to unlock the transformative potential of AI. What can enterprises learn from these trends, and what future enterprise developments can we expect around generative AI?

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Augmented Analytics Making the Difference It Advertises?

Information Week

Vendors are continuously adding new capabilities to their products, but there are some fundamental things that enterprises need to get right before they see the benefits.

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The Forrester Wave™: Enterprise Marketing Software Suites, Q3 2019 — A Tale Of Dueling Priorities Fueled By Customer Obsession

Forrester IT

The story of enterprise marketing software suites (EMSS) is one of relentless expansion. Originally conceived for its namesake — marketing — EMSS has grown to offer a consolidated source of marketing functionality spanning customer engagement, advertising, measurement, and resource management.

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The cookie is crumbling. It’s time for digital advertising to start baking

Venture Beast

The death of the cookie won’t be a death knell, but a chance to move forward with advertising tactics that work in an evolving digital world. Read More.