Roku Is Making It Really Easy for Advertisers to Target You While You Stream TV

GizModo VR

million active accounts, reported $532 million in revenue from its platform business, which includes advertising, in Q2. Roku is best known for the adorable set-top boxes and compact streaming sticks it sells, but ads have been Roku’s real cash cow for a while now. The company, which has 55.1

The Curated Internet and the rebirth of performance advertising

Dataconomy

The early months of the COVID-19 pandemic saw a dramatic decline in advertising spend across the board, encompassing both top-of-the-funnel brand advertising (designed to generate awareness among new customers) and mid-to-bottom funnel performance advertising (aimed at generating leads and sales).

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Nobody Wants Ads in Twitter Replies—Not Even Advertisers

GizModo VR

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Welp, Vizio Now Makes Twice as Much From Advertising as It Does From Selling TVs

GizModo VR

At least in terms of where its money is coming from, Vizio is becoming an advertising firm. advertising vizio business finance roku television technology apple tv app mass media digital television interactive television computing technology internet smart tv technology

Advertisers Are Selling Americans' Data to Hundreds of Shady Foreign Businesses

GizModo VR

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Over 200 Newspapers Are Suing Facebook and Google for Decimating Their Advertising

GizModo VR

As first reported by Axios , a collective of some 200 newspapers are currently suing Google and Facebook, alleging that the tech giants have unfairly manipulated the advertising market in ways that directly damage their publications.

Google Privacy Sandbox Initiative ushers in interest-based advertising with Topics API

Venture Beast

Google’s Privacy Sandbox initiative, which is designed to improve web privacy for users, announced the launch of the Topics API for interest-based advertising. Business Cloud Commerce technology APIs category-/Business & Industrial cookies Google Google API Internet advertising

Your Facebook News Feed Sucks Because That's How Advertisers Like It

GizModo VR

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AppsFlyer measures in-app advertising for Facebook gaming campaigns

Venture Beast

AppsFlyer can measure in-app advertising campaigns, tracing the growth of revenue associated with a group of users to ads that drew them. Read More.

App Annie: Mobile advertising is a must during the pandemic

Venture Beast

Mobile advertising spending has become a must for companies and brands during the pandemic, said App Annie's Amir Ghodrati. Read More.

National Advertising Review Board tells AT&T to stop 5G Evolution ads

Venture Beast

AT&T's controversial 5GE branding may go away entirely after the carrier was slapped by an advertising regulator for misleading marketing of 4G service.

Spotify’s Car Thing Is Baffling, but Works as Advertised

GizModo VR

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LG’s Latest Announcement Solidifies Everything Wrong With TVs

GizModo VR

It’s a well established fact on the internet that when you don’t pay for something, you are the product.

Tenjin: Apple’s 2021 privacy cut revenues for 40% of mobile advertisers

Venture Beast

Tenjin said its survey showed that 39% of mobile advertisers, or two in five, said Apple's privacy moves hurt their revenues in 2021. Read More.

Targeted Ad Firm Taps Into the Ultimate Influencer: Jesus

GizModo VR

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TikTok is full of shady secret advertisements

Vox

All of them should have, according to truth in advertising rules that are supposed to be enforced by the Federal Trade Commission (FTC) and state attorneys general. Among other things , the platform was accused of “failing to protect children from hidden advertising.”)

T-Mobile Is Taking All of Your Sweet, Sweet Data… Unless You Tell It to Stop

GizModo VR

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How Google Ruined the Internet (According to Texas)

GizModo VR

adtech 101 antitrust google facebook advertising doubleclickAmong all of the antitrust probes facing Google right now, the case dropped on Wednesday by Texas Attorney General Ken Paxton stands out for a few reasons.

5 DNS services to provide a layer of internet security

Network World

It can help stop users from browsing to malware and phishing sites, block intrusive advertising to them, and serve as adult content filters. Having thorough IT security usually means having a layered approach.

Big Oil Spent $9.6 Million on Facebook Ads Blaming You for Climate Change

GizModo VR

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Maryland Becomes First State in Country to Place a Tax on Big Tech’s Digital Advertising Revenue

GizModo VR

Maryland decided to take a chunk of Big Tech’s advertising dollars on Friday, successfully passing legislation that would place a maximum tax of 10% on revenue from digital ads. internet tax amazon tax avoidance publishing sales taxes 3d publishing retailers retailing amazon tax

Even the NSA Agrees: Targeted Ads Are Terrifying

GizModo VR

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Tapjoy: U.S. mobile gaming parents are are an engaged target for advertisers

Venture Beast

GamesBeat Mobile category-/Games category-/Internet & Telecom/Mobile & Wireless/Mobile Apps & Add-Ons DeanBeat Mobile and Social mobile gaming parents Offerwall Tapjoy

‘Anonymous’ Mobile Advertising IDs Aren’t So Anonymous, And They Are Everywhere

GizModo VR

zach edwards software ring google instagram internet privacy technology internet fullcontact terms of service operating systemsA new investigation from Motherboard shows that the anonymous marketing IDs assigned to smartphone users are not nearly as anonymous as they seem. Read more.

Meta Will Remove Ad Targeting Categories on Sexual Orientation, Religion, and Politics in 2022

GizModo VR

For advertisers, not so much. It’s about to get a harder to target certain groups on Facebook. For society, that’s a good thing. Read more.

Google’s privacy changes: The war on cross-app tracking, cookies and third-party advertising

Venture Beast

apps Big Data Business Cloud Enterprise Software technology category-/Internet & Telecom Google Google Cloud privacy

Stop Letting Google Get Away With It

GizModo VR

After spending more than a decade building up massive profits off targeted advertising, Google announced on Wednesday that it’s planning to do away with any sort of individual tracking and targeting once the cookie is out of the picture.

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Roku Makes a Big Investment in Better Ad Targeting

GizModo VR

On Monday, Roku announced a new “strategic alliance” with the market research giant Nielsen, that sees the connected TV giant swallow Nielsen’s Advanced Video Advertising business—and take on two major pieces of ad-targeting tech in the process.

Facebook Announces Its Fake Ad Numbers Are Going to Get Even Faker

GizModo VR

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You Might Abandon Your New Year's Resolutions, But the Internet Never Will

GizModo VR

new year same me privacy google ad tech advertising surveillance

Signal Tries to Run the Most Honest Facebook Ad Campaign Ever, Immediately Gets Banned

GizModo VR

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Rally, Mozilla's New 'Privacy-First' Platform, Shares Your Data With Researchers Rather Than Advertisers

GizModo VR

mozilla free software business finance rebecca weiss software mozilla corporation firefox mozilla application suite technology internet stanford university web browsersIt’s no secret that companies are quietly siphoning your data whenever you go online.

Company That Aims to Solve the 'Crisis of Toxicity Online' Makes Money From the Daily Caller and Ben Shapiro

GizModo VR

Like just about every other corner of the web, including this one, the Daily Caller’s website is littered with ads.

Facebook's New Ad Campaign Tries To Remind You That Targeted Ads Are Good, Actually

GizModo VR

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No, Brands Can't Target Ads At Your Dreams

GizModo VR

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Don’t Blame the ACLU for Facebook's Ills

GizModo VR

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Net Threats: Internet Openness in Danger

CTOvision

The study targeted thousands of Internet experts to measure their thoughts and concerns about the future of the Internet. Researchers at Pew identified four major themes among responses, and this post will discuss the third theme – Commercial pressures affecting everything from Internet architecture to the flow of information will endanger the open structure of online life. Reddit co-founder Alexis Ohanian also objected to Internet fast lanes. By Shannon Perry.

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What You Need to Know About FLoC, the Ad-Targeting Tech Google Plans to Drop on Us All

GizModo VR

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Google's Pichai, Meta's Zuckerberg Backed Alleged Ad Price-Fixing Scheme, Unsealed Court Docs Claim

GizModo VR

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Google Hit With $268 Million Fine Over Unfair Ad Practices

GizModo VR

Google was fined a hefty 220 million euros (or roughly $268 million) on Monday after France’s competition authority found the company abusing its outsized role in the world of digital advertising.

Amazon Illegally Tricking Customers With Ads in Its Search Results, Complaint to FTC Claims

GizModo VR

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BBB blasts Verizon for 5G ads, says coverage claims mislead customers

Venture Beast

cellular carriers for overhyping the scope of its 5G network in national advertisements. marketing misleading misleading ads NAD national advertising division national advertising review board network coverage speed VerizonThe U.S.

YouTubers Can Finally Monetize Content Featuring Gender-Affirming Products

GizModo VR

On one hand, online ads are a crucial (albeit annoying AF ) piece of internet architecture; the hundreds of billions of dollars in digital ad spend getting poured into the internet each… Read more.