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How Marketers Can Stop Bad Ads

Forrester IT

In 2024, digital marketers and publishers have a unique opportunity to rebuild trust in digital advertising and the internet overall. Given how loose security standards are across the programmatic ecosystem, this requires abandoning “blind programmatic” in favor of more coordinated, stringent buying strategies.

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Bad Ads: What Are You Going To Do When They Come For You?

Forrester IT

In 2024, digital marketers and publishers have a unique opportunity to rebuild trust in digital advertising and the internet overall. Given how loose security standards are across the programmatic ecosystem, this requires abandoning “blind programmatic” in favor of more coordinated, stringent buying strategies.

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The Curated Internet and the rebirth of performance advertising

Dataconomy

The early months of the COVID-19 pandemic saw a dramatic decline in advertising spend across the board, encompassing both top-of-the-funnel brand advertising (designed to generate awareness among new customers) and mid-to-bottom funnel performance advertising (aimed at generating leads and sales).

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Asia Pacific Online Video Advertising Spend Will Reach $53.7 Billion By 2023

Forrester IT

Increasing internet penetration, better data infrastructure, and increasing adoption of 4G and now 5G are driving video consumption in Asia Pacific. The Asia Pacific region is a mix of heterogeneous markets such as Australia, Japan, South Korea, China, and India.

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Net Threats: Internet Openness in Danger

CTOvision

The study targeted thousands of Internet experts to measure their thoughts and concerns about the future of the Internet. War ignited this year over Net Neutrality, with government officials, lawmakers, Internet service providers, entertainment providers, and even comedians joining the fray.

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Over 200 Newspapers Are Suing Facebook and Google for Decimating Their Advertising

Gizmodo

As first reported by Axios , a collective of some 200 newspapers are currently suing Google and Facebook, alleging that the tech giants have unfairly manipulated the advertising market in ways that directly damage their publications. Read more.

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5 DNS services to provide a layer of internet security

Network World

It can help stop users from browsing to malware and phishing sites, block intrusive advertising to them, and serve as adult content filters. DNS-based filtering can do this! First, a quick primer for those who are unfamiliar with DNS: You utilize the Domain Name System (DNS) every time you surf the Web.

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