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Reddit is going public. Will its unruly user base revolt?

Vox

It’s hoping to offer more advertisers access to its 73 million daily active users, many of whom come to Reddit looking for product recommendations. Advertisers could then target users based on their interests. The advent of AI large language models like Google Gemini has opened up new opportunities in licensing. million in 2023.

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Say goodbye to your favorite podcast promo codes

The Verge

McNeil is one of many direct response advertisers who’ve found a home in podcasting. McNeil, for example, says the cost to advertise doubled on one of his brand’s go-to shows after it was acquired — although so far, they’ve honored his prior price point. Advertisers say the experience of buying and distributing an ad is getting worse.

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Ad-tech firm iSpot leads $16M investment in industry peer TVision

GeekWire

As part of the investment, iSpot will receive expanded licensing terms that make it the only measurement company able to use TVision’s tech, the companies said in a news release. Seattle-area ad-tech firm iSpot.tv announced Tuesday that it is leading an investment round of $16 million in New York-based audience measurement company TVision.

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Unpacking the promise of Private 5G

CIO Business Intelligence

Public 5G services are all the rage in carrier TV advertising, but enterprises may find a powerful alternative to local area, Wi-Fi, and edge networks in the form of Private 5G. The global Private 5G network market is growing at a compound annual growth rate of more than 40% and projected to reach USD $13.92

Network 95
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Facebook ads made News Feeds in Georgia more partisan and less informative

The Verge

Facebook banned US political advertising in the wake of the November 3rd presidential election as part of its broader effort to fight election misinformation. The resulting data (which is available on Github ) showed a huge change in users’ feeds when Facebook reopened political advertising in Georgia.

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Twitter makes all of its money from ads. It’s trying to change that.

Vox

Haile has said his service isn’t supposed to replace internet advertising , but says publishers who work with his company can make more money that way than via ads. The social network has changed its media strategy multiple times and left publishers scrambling to catch up — or worse.

Media 98
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Apple’s privacy-focused Private Relay feature isn’t coming to China

The Verge

Chinese citizens’ access to the internet is heavily regulated, and there is restricted access to technologies like virtual private networks, or VPNs, which help citizens evade tracking and bypass censorship. Apple says Private Relay hides a user’s traffic from ISPs, advertisers, and even Apple itself.

Apple 76