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T-Mobile acquires Octopus Interactive, an ad network for screens inside Uber and Lyft cars

GeekWire

T-Mobile has swooped up Octopus Interactive , a Bethesda, Md.-based based startup that runs an ad network for video screens inside Uber and Lyft vehicles. The deal will boost T-Mobile’s Marketing Solutions arm.

Mobile 111
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FCC looks to big tech to help fund network infrastructure

TM Forum

The Federal Communications Commission (FCC) has floated the idea of big tech companies helping foot the bill for broadband and mobile connectivity in the US through its universal service fund (USF). shouldering a share of telecom network costs. puts the figure in Europe at 55%. .” puts the figure in Europe at 55%.

Network 147
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Verizon suspends Facebook advertising as boycott grows

Venture Beast

Verizon is pausing advertising on Facebook in support of a campaign that called out the social network for not doing enough to stop hate speech. Read More.

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NFL passes on T-Mobile Super Bowl ad featuring Brady and Gronkowski and a bad connection

GeekWire

T-Mobile’s Super Bowl ad featuring Tampa Bay Buccaneers quarterback Tom Brady (Greatest Of All Time?) As far as T-Mobile sees it, the ad starring Brady and tight end teammate Rob Gronkowski may have ruffled some feathers with the NFL and its big sponsor — and T-Mobile rival — Verizon. The Goat got baaaaaaannnnned.

Mobile 139
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T-Mobile teaming with Drone Racing League to help emerging sport develop 5G-enabled tech

GeekWire

T-Mobile is teaming with the Drone Racing League in a multi-year deal that makes the Bellevue, Wash.-based Terms of the deal were not disclosed, but T-Mobile Ventures is focused on early and emerging growth companies developing products and services for its 5G network.

Sports 126
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T-Mobile Will Stop Saying Its 5G Network Is Better Than It Actually Is

Gizmodo

The Better Business Bureau’s National Advertising Division (NAD) told Verizon over the summer to cut it out with the misleading 5G ads, and now it’s telling T-Mobile to do the same. Add that to the fact that the Federal Communications Commission just fined T-Mobile $200 million for its abuse of Sprint’s Lifeline… Read more.

Mobile 76
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AT&T might stop using fake 5G logo after advertising board recommendation

The Verge

AT&T’s actual 5G network is rolling out to major parts of the US this year, but the company’s fake 5G network — which it calls “5G Evolution” and shortens to “5G E” when it appears in the corner of smartphones — has remained the subject of controversy for the last two years.