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AppsFlyer: Facebook, Google, and Unity Ads dominate mobile advertising

Venture Beast

Mobile measurement firm AppsFlyer found that Facebook led mobile advertising in the first half of 2020, followed by Google and Unity Ads. Read More.

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Tenjin: Apple’s 2021 privacy cut revenues for 40% of mobile advertisers

Venture Beast

Tenjin said its survey showed that 39% of mobile advertisers, or two in five, said Apple's privacy moves hurt their revenues in 2021. Read More.

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Verizon suspends Facebook advertising as boycott grows

Venture Beast

Verizon is pausing advertising on Facebook in support of a campaign that called out the social network for not doing enough to stop hate speech. Read More.

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Tapjoy: U.S. mobile gaming parents are are an engaged target for advertisers

Venture Beast

Mobile gaming parents are engaged with mobile games regardless of pandemic conditions, and they shopped more on mobile in the pandemic. Read More.

Mobile 116
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NFL passes on T-Mobile Super Bowl ad featuring Brady and Gronkowski and a bad connection

GeekWire

T-Mobile’s Super Bowl ad featuring Tampa Bay Buccaneers quarterback Tom Brady (Greatest Of All Time?) As far as T-Mobile sees it, the ad starring Brady and tight end teammate Rob Gronkowski may have ruffled some feathers with the NFL and its big sponsor — and T-Mobile rival — Verizon. The Goat got baaaaaaannnnned.

Mobile 139
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After boycotts, advertisers and social media giants agree on steps to curb hate speech

Venture Beast

Facebook, YouTube, and Twitter have agreed with advertisers on first steps to curb harmful content, following months-long boycotts over hate speech. Read More.

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AppLovin stirs the mobile ad pot as it buys Twitter’s MoPub for $1.05B

Venture Beast

AppLovin stirs the mobile advertising pot as it buys Twitter's MoPub for $1.05 billion, further combining ads and games. Read More.

Mobile 112