IT Toolbox

SEPTEMBER 13, 2023

Tips on how advertisers can tackle the use of residential IP proxy networks. The post Who’s Viewing Your Ads: Real Humans or Proxies? appeared first on Spiceworks.

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GeekWire

FEBRUARY 3, 2022

Industry trends, consumer shopping habits, and Amazon’s continued e-commerce dominance have helped turn the tech giant into an advertising behemoth. Wall Street expects advertising revenue to eclipse $10 billion for the holiday quarter when Amazon reports earnings Thursday afternoon. Amazon reported a whopping $125.6

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Advertising Google Trends Retail 109

GeekWire

DECEMBER 21, 2021

Microsoft reached a deal to acquire AT&T’s advertising technology division, Xandr , seeking to strengthen its own advertising business as the industry shifts away from online tracking technologies. billion in search and news advertising revenue in the September quarter, up 37% from the same period the year before.

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Advertising Microsoft Financial Report 137

TM Forum

AUGUST 16, 2022

shouldering a share of telecom network costs. Carr’s statement references a report that finds that such a move “would eliminate entirely the roughly 30% charge that consumers pay on their telecommunications bills today simply by assessing a far lower, 7% charge on Google’s and Facebook’s digital advertising revenues.”

Network 147

Network Telecommunications Mobile Study 147

The Verge

FEBRUARY 26, 2022

Facebook is blocking state-run Russian media outlets from advertising and monetizing content on the platform amid the ongoing conflict in Ukraine (via Reuters ). Facebook has since established a Special Operations Center to help the network monitor and respond to the developing conflict. Illustration by Alex Castro / The Verge.

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Media Advertising Network Policies 119

The Verge

MARCH 1, 2021

Roku, one of the most popular streaming platforms in US homes, is acquiring Nielsen’s video advertisement business as it tries to become a central hub for TV advertising. Specifically, Roku is acquiring Nielsen’s Advanced Video Advertising unit. Giving up a percentage of that advertising revenue is a tough pill to swallow.

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Advertising Video Network Company 83

ComputerWorld IT Management

JANUARY 10, 2023

Meta has launched the AI-based Variance Reduction System (VRS) in the US, to reduce bias in the distribution of advertisements, after working in partnership with the Department of Justice for a year. The company’s ads were said to facilitate certain demographic groups over others, through indirect profiling.

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Venture Beast

JUNE 18, 2020

civil rights groups called on companies to pause advertising on Facebook, saying the social network is not doing enough to stop hate speech. Read More.

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Advertising Groups Company Social 84

Computerworld Vertical IT

JANUARY 10, 2023

Meta has launched the AI-based Variance Reduction System (VRS) in the US, to reduce bias in the distribution of advertisements, after working in partnership with the Department of Justice for a year. The company’s ads were said to facilitate certain demographic groups over others, through indirect profiling.

Advertising 56

Advertising System Social Groups 56

The Verge

MAY 20, 2020

AT&T’s actual 5G network is rolling out to major parts of the US this year, but the company’s fake 5G network — which it calls “5G Evolution” and shortens to “5G E” when it appears in the corner of smartphones — has remained the subject of controversy for the last two years.

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Advertising Network Wireless Analysis 113

The Verge

MARCH 4, 2022

It’s pausing ads that target people in the country and is no longer letting advertisers in Russia “create or run ads anywhere in the world, including within Russia,” the company announced on Friday. The block could also prevent Russians who are protesting the war from posting on the social network.

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Advertising Social Media Google 97

Forrester IT

JULY 20, 2020

NBCUniversal’s entrant in the streaming wars, Peacock, launched this past week, offering a full library of the network’s current season, original shows, and archival “must-see TV” programs, including “30 Rock,” “Parks and Recreation,” and “Saturday Night Live.”

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Advertising Network Programming 264

CTOvision

JANUARY 27, 2017

This is particularly true with regard to network adapters, where little attention is paid beyond the advertised bandwidth (1/10/25/50/40/100 Gbps) and connection medium (Fiber, Copper, etc.).

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Network Cloud Applications Advertising 150

GeekWire

JANUARY 10, 2022

based startup that runs an ad network for video screens inside Uber and Lyft vehicles. The “Out-of-home” advertising market grew 38% year-over-year in the third quarter of 2021, according to Adweek. T-Mobile has swooped up Octopus Interactive , a Bethesda, Md.-based

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Mobile Network Advertising Video 106

GeekWire

MAY 17, 2021

An example of a fraudulent advertising scheme that Amazon is trying to eliminate with a new lawsuit. . Amazon doesn’t know exactly who is using its name in an allegedly fraudulent text message advertising scheme, but the company is suing them anyway. million in damages.

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Advertising Survey Retail Company 75

Forrester IT

MARCH 16, 2020

Pandemics Forces Agencies To Rethink Employee Experience A slew of industry event cancellations and delays — like the live network upfronts, Advertising Week Europe, or Cannes Lions International Festival of Creativity – is forcing marketers and their agencies to rethink how to best work during a pandemic.

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Travel Advertising Policies Network 276

GeekWire

JANUARY 9, 2024

(Photo courtesy of AdExchanger/Symbiosys) Symbiosys , a two-year-old advertising tech startup that is rethinking how retailers and product brands work together, raised a $9 million Series A round led by Seattle-area venture capital firm Fuse. Symbiosys offers real-time reporting and analytics.

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Google Microsoft Retail Advertising 115

TechSpot

NOVEMBER 15, 2023

The letter claims that every time these infected set-top boxes are switched on and connected to the internet, they immediately start communicating with botnet servers and click-fraud networks that are extensively used by cybercriminals to make advertising money by producing bogus ad clicks. Read Entire Article

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Malware Advertising Internet Network 115

TechSpot

OCTOBER 17, 2023

The decision came from the National Advertising Division (NAD) of the BBB National Programs, which said Comcast must discontinue its 10G claims or modify its ads to clarify that the 10G connectivity is a future target, and one that can only be achieved after implementing the required network upgrades. Read Entire Article

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Advertising Programming Network 114

CTOvision

SEPTEMBER 20, 2016

The problem I have with these statements is that every network engineer I know segments their network more than just at the subnet level and their segmentation is not limited to just north-south traffic. Zero trust in my mind doesn’t really mean “trust no one” because then you would have no traffic on your network.

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Network Security Vmware Virtualization 150

Computerworld Vertical IT

JANUARY 12, 2022

Apple counter-argued that it would simply inspire advertisers to think more creatively about how to reach customers — while also providing more privacy to those customers. Take Do Not Track for ads and the move to quash IDFA tracking in iOS 14. To read this article in full, please click here

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Apple Network Advertising Industry 97

IT Toolbox

FEBRUARY 13, 2023

Find out why anonymous IP addresses are hurting advertisers. The post How VPN Users and IP Address Hijackers are Messing Up Your Ad Spend appeared first on Spiceworks.

Advertising 246

Advertising Network Security 246

Forrester IT

FEBRUARY 7, 2019

And I’d add “holiday advertising.” Q4 2018 proved yet again that advertisers ramp up their media budgets in Q4 to get consumers to buy those holiday gifts. Ad Revenue “It’s every bit as certain as death and taxes.” Meet Joe Black, 1998). Facebook, Inc. inclusive of its family of products: Facebook.com, Instagram, […].

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Media Social Advertising Budget 311

Network World

MAY 11, 2017

The fraud rates for online ads are scary, with advertisers losing billions of dollars each year. desktop ad impressions sold through programmatic advertising networks are fraudulent. advertisers spent more $25 billion on programmatic online ads last year , meaning that about $8 billion is lost to fraud.

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Network Advertising Report System 60

Trends in the Living Networks

MAY 27, 2012

As attention shifts from traditional channels such as TV, radio, and newspapers to social media, naturally advertisers want to shift their presence to the emerging channels. If advertisers want to use social media to get their messages across, that’s OK – users have many ways to deal with that. That is absolutely fine.

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Advertising Tourism Media Social 133

The Verge

JULY 1, 2021

A new Russian law will require large social media companies to open offices in Russia if they don’t want to face advertising bans or other penalties , according to a report by Reuters. For example, in May Twitter’s India offices were raided by the police after the social network applied a “manipulated media” label to a politician’s tweet.

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Advertising Company Government Media 64

SecureWorld News

MARCH 29, 2024

The concept of the term "malvertising" (a portmanteau of "malicious advertising") suggests an overlap with ads, albeit dodgy ones, and therefore fuels the fallacy that its impact hardly goes beyond frustration. Again, a raid as harmful as that commences with what appears to be garden-variety deceptive advertising trickery.

Advertising 81

Advertising Malware Engineering Operating Systems 81

The Verge

JULY 23, 2020

AT&T said on Thursday that its 5G network is now available nationwide. AT&T agreed to stop using the branding for advertising and marketing campaigns, but it said it wouldn’t remove the “5G E” logo from smartphones. Illustration by Alex Castro / The Verge. on revenue of $41 billion.

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Network Advertising Wireless Report 67

CTOvision

MAY 7, 2019

Read Jonathan Vanian take a look at the healthy rivalry between Facebook and Google in the field of artificial intelligence on Fortune : Facebook and Google aren’t merely competing for dominance in online advertising. At the core of their fight is the underlying software for creating neural networks, the software […].

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Artificial Intelligence Software Software Advertising 196

Venture Beast

MAY 14, 2020

cellular carriers for overhyping the scope of its 5G network in national advertisements. Better Business Bureau is calling out one of the top U.S. Read More.

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Advertising Network Wireless Mobile 121

Computerworld Vertical IT

FEBRUARY 20, 2024

The European Commission has opened formal proceedings to assess whether TikTok may have breached the European Union’s Digital Services Act (DSA) in various ways associated with the protection of minors, advertising transparency, data access for researchers, and managing risk for addictive design and harmful content.

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Advertising Video Research Enterprise 67

TechSpot

AUGUST 3, 2021

The social networking giant confirmed as much to The Information (paywalled), and is apparently one of several tech companies interested in a field known as homomorphic encryption.

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Advertising Report Study Social 144

The Verge

NOVEMBER 19, 2020

per-month Eero Secure subscription plan, including new ways to give users more control over what content is accessible on Eero networks. Eero has also improved its built-in ad-blocker that’s included in a Secure subscription to reference a list of advertisers that’s updated in real time. You can also get snapshots of data usage.

Network 64

Network Security Advertising Media 64

Gizmodo

FEBRUARY 25, 2022

Virtual Private Networks or VPNs can protect the privacy of your browsing, cloaking your online activities and making it much harder for websites, internet providers, advertisers, and a hacker sitting behind you in a coffee shop to see what you’re doing. Generally speaking, VPNs are a Good Thing, and Google offers one… Read more.

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Google Advertising Internet Virtualization 101

The Verge

DECEMBER 17, 2021

Verizon says with Plus, it collects location data straight from its network (so turning off location tracking on your phone won’t help), as well as metadata about your phone calls like who you talk to and when you talk to them.

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Network Data Programming Small Business 87

TechSpot

NOVEMBER 1, 2021

Facebook warned that Apple's App Tracking Transparency (ATT) policies that give users control over how their data is collected would spell catastrophe for its developers and advertisers. It "conservatively" estimated a 50-percent drop in revenue from its Audience Network platform.

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Vox

OCTOBER 25, 2023

You probably think you know that, too: The usual suspect is Elon Musk, who has spent the year he’s owned Twitter doing his best to drive away users, advertisers, and any remaining sense of fun or utility the service used to have. Why is Twitter a disaster?

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Advertising Internet Social Network 110