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Google Announces Meridian, A Marketing Mix Modeling Tool

Forrester IT

Google unveiled Meridian, an open-source marketing mix modeling (MMM) tool aimed at tackling crucial measurement challenges. MMM gauges the impact of marketing and media investments on vital performance indicators like sales or revenue, while also forecasting the revenue potential of marketing endeavors.

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Malvertising Is a Cybercrime Heavyweight, Not an Underdog

SecureWorld News

The concept of the term "malvertising" (a portmanteau of "malicious advertising") suggests an overlap with ads, albeit dodgy ones, and therefore fuels the fallacy that its impact hardly goes beyond frustration. Again, a raid as harmful as that commences with what appears to be garden-variety deceptive advertising trickery.

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Nobody is flying to join Google’s FLoC

The Verge

Google is going it alone with its proposed advertising technology to replace third-party cookies. Every major browser that uses the open source Chromium project has declined to use it, and it’s unclear what that will mean for the future of advertising on the web. Advertising and privacy can co-exist.

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Huawei announces HarmonyOS update for its smartphones

The Verge

In theory, it’s a big change from its previous phones, which have run the open-source version of Android with Huawei’s own services replacing the Google software it’s been unable to include on new devices as a result of US sanctions. The update is coming to recent flagships as well as older models.

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Brave browser CEO apologizes for automatically adding affiliate links to cryptocurrency URLs

The Verge

Brave, the open-source browser designed to prioritize privacy by blocking third-party ads and trackers, is facing criticism from users for redirecting URLs from cryptocurrency companies to affiliate links that Brave profits from, Decrypt reported. Illustration by Alex Castro / The Verge. BrendanEich (@BrendanEich) June 6, 2020.

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Amazon’s online store sales dip below 40% of net sales for first time, and other earnings notes

GeekWire

The declining percentage comes from noticeably slower growth in the online segment over the past couple years (including year-over year declines in some recent quarters) and the continued growth of the company’s revenue from areas including third party seller services, Amazon Web Services, and advertising services. ” [Rose 13.5%

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Here’s the nuclear option to opt out of tracking on iOS

Vox

With App Tracking Transparency, apps will have to ask users for their permission to access Apple’s Identifier for Advertising (IDFA), a unique code assigned to mobile devices. Here’s how to opt out of that tracking: Settings > Privacy > Apple Advertising (scroll all the way down to the bottom) > Turn off “Personalized Ads”.

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