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According To Our Latest B2C Marketing Survey, Data Deprecation’s Complexity Reigns

Forrester IT

For the past few years, four forces – consumers’ dissatisfaction with invasive audience targeting, browser and operating system restrictions, legislators and de facto regulators like Apple limiting consumers’ trackability, and advertisers’ ceding control to walled gardens […]

Survey 396
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Windows is under new management after Microsoft AI reshuffle

Computerworld Vertical IT

Microsoft is reuniting management of its Windows operating system and its Surface devices, as the leader of its Windows and Web Experiences team has quit his current role and may leave the company. To read this article in full, please click here

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Facebook 'prepares' app developers for iOS 14 advertising catastrophe

TechSpot

One of the new security features coming to the mobile operating system is better personal information transparency. In June, Apple showcased iOS 14 at its Worldwide Developers Conference. Not only will developers have to show users how they collect, use, and share their information, but apps will have to ask.

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Malvertising Is a Cybercrime Heavyweight, Not an Underdog

SecureWorld News

The concept of the term "malvertising" (a portmanteau of "malicious advertising") suggests an overlap with ads, albeit dodgy ones, and therefore fuels the fallacy that its impact hardly goes beyond frustration. Again, a raid as harmful as that commences with what appears to be garden-variety deceptive advertising trickery.

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Apple’s new iPhone privacy changes, explained

Venture Beast

Reuters) — Apple on Monday will begin rolling out an update of its iOS operating system with new privacy controls designed to limit digital advertisers from tracking iPhone users. Join Transform 2021 this July 12-16. Register for the AI event of the year.

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How to protect your privacy in Windows 10

Computerworld Vertical IT

Whether you think Microsoft's operating system crosses the privacy line or just want to make sure you protect as much of your personal life as possible, we're here to help. Windows 10 does this with the use of an advertising ID. There has been some concern that Windows 10 gathers too much private information from users.

Windows 138
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Microsoft says Windows 11’s File Explorer ads were ‘not intended to be published externally’

The Verge

While the ads can be easily dismissed, they’re still a frustrating experience in an operating system that’s traditionally been ad-free. Sadly, Microsoft isn’t alone in advertising its own services in its operating system or apps. Microsoft has been experimenting with ads inside Windows for a decade now.

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