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Designing a customer value management program

TM Forum

If you’re reading this article, the chances are that either now, or at one time or another in the past, you’ve been faced with the task of designing an effective customer value management or loyalty program. Effectiveness is what will eventually define and measure your program’s success. within the program framework.

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YouTube has removed Steven Crowder from its Partner Program indefinitely

The Verge

Today, we have a partial answer: YouTube has officially suspended Steven Crowder’s main channel from the YouTube Partner Program indefinitely, which includes removing his ability to run ads. Channels that repeatedly violate our policies are suspended from the partner program. Last time , it took him just over a year to come back.

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Free streaming platform Tubi reportedly getting into original programming

The Verge

Free streaming platform Tubi has plans to branch out into original programming, Bloomberg reports , citing sources familiar with the company’s plans. The streamer will likely start with original movies, but is also exploring episodic TV shows, and is speaking with potential advertisers about partnerships, the report states.

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YouTube says its Partner Program now has 2 million members

The Verge

YouTube’s Partner Program has passed the 2 million creator mark | Illustration by Alex Castro / The Verge. YouTube’s Partner Program, which allows users to make money off their videos, has passed the 2 million creator mark, the company said Monday.

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Expedia returns to Super Bowl advertising in sign of optimism for COVID-weary travelers

GeekWire

The Seattle-based online travel giant confirmed Friday morning that it plans to advertise for its Expedia.com and Vrbo brands during the broadcast for Super Bowl LVI on Sunday, Feb. It will be the first time in years that Expedia has advertised during the big game. Last year’s Super Bowl took place in the thick of the pandemic.

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PSA: T-Mobile will start sharing customer info with advertisers unless you opt out

The Verge

T-Mobile will soon put a new privacy policy into effect that will allow it to share certain kinds of customer information with third-party advertisers. Starting on April 26th, 2021, all customers will be automatically opted in to the new program, as spotted by The Wall Street Journal.

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Peacock Launch Puts User Experience At The Center Of The Streaming Wars

Forrester IT

NBCUniversal’s entrant in the streaming wars, Peacock, launched this past week, offering a full library of the network’s current season, original shows, and archival “must-see TV” programs, including “30 Rock,” “Parks and Recreation,” and “Saturday Night Live.”