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Agile Marketing Based on Analytical Data Insights: Improving Scrum Tactics in Brand Outreach

Eric D. Brown

Agile management and scrum-style techniques have long been accepted in fields of technology development, but have been increasingly adopted outside the tech industry over the years. The issue is how to introduce scrum-style strategies while also making use of “ Big Data ” analytics to ensure the best possible decisions are made.

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Green travel rewards app Miles raises $12.5 million

The Verge

million led by Scrum Ventures that includes Japan Airlines, TransLink Capital, and a host of others. The team will use the investment to create “Miles 2.0”. Now, Miles says it’s setting out to change some of that. On Wednesday it will announce a Series A round of funding of $12.5 Even then, it’s offered in aggregate and abstracted.

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