Forrester IT

JANUARY 24, 2024

In 2024, digital marketers and publishers have a unique opportunity to rebuild trust in digital advertising and the internet overall. Given how loose security standards are across the programmatic ecosystem, this requires abandoning “blind programmatic” in favor of more coordinated, stringent buying strategies.

Advertising 217

Advertising Internet Strategy Security 217

Forrester IT

APRIL 27, 2022

There’s a NASCAR-style race happening in the world of media measurement: Which media measurement platform will be the first to secure the most partners, the most investments, and the most capabilities in time for the NewFronts and Upfronts?

Media 195

Media Advertising Network Security 195

Forrester IT

FEBRUARY 10, 2022

Marketers lose billions of dollars to fraud every year, and advertising fraud is often viewed as a cost of doing business. Today, organizations face a diversifying fraud landscape including attacks in the white space between marketing and security. But it shouldn’t be!

Security 195

Security Advertising Applications 195

IT Toolbox

FEBRUARY 21, 2024

Almost a year after Reddit made difficult changes to monetize its data at the expense of losing some important users, the company reportedly secured a $60 million deal. They can offer a legal high ground and allow companies like Reddit to reduce their advertising dependency, much to the delight of users.

Licensing 265

Licensing Advertising Training Report 265

TechSpot

APRIL 16, 2022

Sources close to Microsoft recently told Business Insider that the new feature would provide a marketplace for ad placement companies to work closely with developers to secure space and place ads in free-to-play titles. The move would expand Xbox's in-game advertising model, historically limited to Xbox dashboard ads or specialized.

Advertising 107

Advertising Microsoft Development System 107

The Verge

JANUARY 25, 2021

million, by the Norwegian Data Protection Authority for illegally sharing private information about Grindr users to advertisers, according to The New York Times. The app isn’t particularly well-known for taking great care of its users’ security. Grindr will be fined 100 million Norwegian kroner, or about $11.7

Advertising 110

Advertising Data Government Mobile 110

The Verge

FEBRUARY 26, 2022

Facebook is blocking state-run Russian media outlets from advertising and monetizing content on the platform amid the ongoing conflict in Ukraine (via Reuters ). Illustration by Alex Castro / The Verge. 1/ We are now prohibiting Russian state media from running ads or monetizing on our platform anywhere in the world.

Advertising 119

Advertising Media Network Policies 119

Network World

NOVEMBER 29, 2022

Having thorough IT security usually means having a layered approach. Basic antivirus, for instance, might catch PC-based malware once a user downloads it, but you could try to block it before it ever reaches the user device, or at least have another security mechanism in place that might catch it if the basic antivirus doesn’t.

Security 138

Security Internet Malware Advertising 138

CTOvision

JUNE 24, 2020

Flip the “days since the last Twitter security incident” back to zero. Twitter said Tuesday that it has emailed its business customers, such as those who advertise on the site, to […].

Advertising 410

Advertising Data Security 410

GeekWire

APRIL 26, 2023

The cuts mostly affect Amazon Web Services, human resources (which Amazon calls PXT, for People Experience and Technology), Amazon Advertising, and Twitch. We are the leading cloud provider by a wide range of benchmarks, from our feature set to our security capabilities to our operational performance.

Advertising 145

Advertising Resources Web Services Insurance 145

Computerworld Vertical IT

OCTOBER 6, 2023

US agencies’ illegal use of smartphone data These are some of the reasons to be so concerned to learn from a newly released US Department of Homeland Security report that multiple US government agencies illegally used smartphone location data, breaching privacy regulations as they did.

Security 86

Security Advertising Government Data 86

Forrester IT

JULY 12, 2022

Users get to make their own choices about security and privacy when using Apple devices, not carriers, application developers, or advertisers.

Apple 74

Apple Security Advertising Applications 74

CTOvision

MAY 17, 2018

Facebook lets advertisers target users based on sensitive interests CTOvision has been tracking the Facebook data issues for quite a while and will continued to keep you in the loop (see The Ethics Of […]. These are some of the cybersecurity stories CTOvision is tracking.

Advertising 154

Advertising Insurance Data CTO 154

CTOvision

JANUARY 26, 2018

Big data is a megatrend, and one that has bulldozed its way into a variety of industries and causes. It’s not just a small chain of disruptions, but rather a complete evolution. Healthcare, aviation, education and job training are all excellent examples of how big data is changing the current landscape. Healthcare, in particular, will […].

Advertising 198

Advertising Big Data Healthcare Education 198

Gizmodo

JULY 30, 2021

Amazon says it intends to challenge a record $886 million fine imposed by a European Union privacy regulator over what the company says are perceived privacy violations related to its advertising technology. Read more.

Advertising 73

Advertising Company Journal Social 73

Tech Republic Security

AUGUST 20, 2020

Digital advertising has vulnerabilities, and this type of cybercrime will cost businesses $100 million a day by 2023, but goes almost completely unnoticed, according to adtech company TrafficGuard.

Advertising 168

Advertising Security Company 168

Venture Beast

DECEMBER 14, 2020

The EU's rights watchdog has warned of the risks of using AI in predictive policing, medical diagnoses, and targeted advertising. Read More.

Advertising 101

Advertising Government Security 101

TechSpot

OCTOBER 29, 2021

After all, why would you want to store your private data with the world's largest advertising company? In an age of eroding online privacy, many are looking for a good alternative to Google Drive for their documents and files.

Google 136

Google Advertising Security Data 136

Forrester IT

OCTOBER 12, 2022

We’ve all been there — we’re on our favorite website trying to buy the latest gadget, reserve concert tickets, or claim an advertised reward. We may be in a rush, we may be excited to snag the item we’re looking for, and we fill in our information and click along to complete the transaction. Just […].

Advertising 369

Advertising Retail Applications Security 369

CIO Business Intelligence

OCTOBER 25, 2023

Zscaler Enterprises will work to secure AI/ML applications to stay ahead of risk Our research also found that as enterprises adopt AI/ML tools, subsequent transactions undergo significant scrutiny. The data privacy and security risks of AI applications themselves Not all AI applications are created equal.

Enterprise 133

Enterprise Enterprise Security Applications 133

TechSpot

OCTOBER 17, 2022

This week's new advertisement for WhatsApp is the latest jab at Apple for refusing to extend encrypted messaging and other features to non-Apple platforms. On social media, Mark Zuckerberg and WhatsApp boss Will Cathcart contrasted the app's latest features with iMessage.

Advertising 106

Advertising Security Apple Media 106

CIO Business Intelligence

JULY 20, 2023

Since then, automation has filled the gap in improving customer experience and security. Customer experience and security But as in most industries, customer expectations and security challenges continue to grow along with technological advances. Security and privacy.

Banking 98

Banking Security Artificial Intelligence Research 98

TechSpot

MAY 26, 2022

It was reported in 2019 that the scheme used Twitter's Tailored Audiences and Partner Audiences advertising systems, which allow advertisers to target ads to customers based on either their own custom contact lists or those provided by a third party.

Advertising 112

Advertising Security Data Report 112

TechSpot

APRIL 7, 2022

It also protects against deceptive advertising. When activated, Windows 11's enhanced phishing protection will notify users when they're entering Microsoft account information into websites or programs known for phishing scams.

Windows 120

Windows Advertising Security Programming 120

Tech Republic Security

NOVEMBER 22, 2023

Atomic Stealer malware advertises itself through ClearFake browser updates disguised as Google's Chrome and Apple’s Safari.

Malware 185

Malware Advertising Google Apple 185

TechSpot

AUGUST 26, 2020

One of the new security features coming to the mobile operating system is better personal information transparency. In June, Apple showcased iOS 14 at its Worldwide Developers Conference. Not only will developers have to show users how they collect, use, and share their information, but apps will have to ask.

Advertising 107

Advertising Development Operating Systems Conference 107

IT Toolbox

FEBRUARY 13, 2023

Find out why anonymous IP addresses are hurting advertisers. The post How VPN Users and IP Address Hijackers are Messing Up Your Ad Spend appeared first on Spiceworks.

Advertising 246

Advertising Network Security 246

The Verge

OCTOBER 3, 2020

You would think a dating app that knows your sexuality and HIV status would take thorough precautions to keep that info protected, but Grindr has disappointed the world once again — this time, with a gobsmackingly egregious security vulnerability that could have let literally anyone who could guess your email address into your user account.

Security 137

Security Research Advertising Groups 137

SecureWorld News

MARCH 29, 2024

The concept of the term "malvertising" (a portmanteau of "malicious advertising") suggests an overlap with ads, albeit dodgy ones, and therefore fuels the fallacy that its impact hardly goes beyond frustration. Again, a raid as harmful as that commences with what appears to be garden-variety deceptive advertising trickery.

Advertising 79

Advertising Malware Engineering Operating Systems 79

GeekWire

JULY 10, 2020

Amazon is requiring employees to remove the popular video-sharing app TikTok from their mobile devices immediately due to security concerns, according to an internal email shared on Twitter and The New York Times. This is big, also interesting because Amazon is a big early advertiser on TikTok [link]. — Darren T.

Security 145

Security Mobile Government Advertising 145

The Verge

JUNE 7, 2021

On Monday, the Federal Trade Commission charged the executives of the long-defunct MoviePass app over allegations that they fraudulently blocked customers from using the service as advertised while failing to protect their data privacy. MoviePass and its executives went to great lengths to deny consumers access to the service they paid for”.

Security 76

Security Data Advertising Programming 76

TechSpot

AUGUST 14, 2023

Security researchers at multiple organizations have revealed a wide-reaching cyber scam campaign hiding malicious links in search results and websites that should be trustworthy. The most alarming are advertisements for free Roblox and Fortnite rewards targeting the.

Advertising 98

Advertising Research Security 98

TechSpot

MAY 27, 2022

The DuckDuckGo browser is supposed to block trackers from advertisers that sell and trade user data. However, earlier this week, security researcher Zack Edwards discovered that it allows Microsoft to track data through LinkedIn and Bing ad domains.

Microsoft 135

Microsoft Advertising Research Data 135

CTOvision

JANUARY 10, 2019

Security researchers have warned users of P2P sites of a new malvertising campaign featuring a twin threat: info-stealing malware and ransomware. By registering rogue advertising domains, the attackers are able to direct torrent site visitors to two different exploit kits: Fallout EK and GrandSoft EK, according to Malwarebytes.

Malware 197

Malware Advertising Research Security 197

CTOvision

SEPTEMBER 20, 2016

Since 2000, secure networks have been built by segmenting traffic at the switch port level from server to server, radically limiting east-west traffic. Today, most opens systems, servers, routers, and switches ship with all the security controls open. Ubiquity is a very important concept in security. Initially this makes sense.

Network 150

Network Security Vmware Virtualization 150

CTOvision

JULY 13, 2016

The security landscape is one fraught with danger right now. The answer to all these ongoing security problems may be found in big data analytics. Perhaps it shouldn’t be a surprise that big data can be used to improve a company’s security measures. The key to stopping the latest security threats is through adaptation.

Big Data 150

Big Data Security Data Firewall 150

TechSpot

AUGUST 31, 2022

This week, IT security group Checkpoint Research (CRP) published a report on its discovery of a crypto mining malware campaign hiding behind legitimate-looking apps, including Google Translate. The programs download malware while performing their advertised functions to gain users' trust.

Malware 114

Malware Google Advertising Programming 114