Forrester IT

MAY 1, 2020

As far as the advertising triopoly and the social networks are concerned, however, advertising in Q1 surpassed bleak expectations and usage is booming — but not all is how it appears to be. Advertisers: The Pandemic’s True […].

Advertising 265

Advertising Google Social Network 265

Forrester IT

NOVEMBER 4, 2022

In the days following last Friday’s closing of the deal, GM paused its paid advertising on Twitter. When Twitter first announced its intent (back in April) to be acquired by Elon Musk, Forrester said that disinformation and hate speech are ultimately at stake – And that ad dollars are at risk. Soon after, IPG’s MediaBrands […].

Advertising 195

Advertising B2C Social Media 195

TechSpot

FEBRUARY 15, 2024

According to a new study from the European Commission, most social media influencers don't adequately disclose whether their content is paid advertising. The analysis provides a concerning snapshot of the social media landscape as the European Union prepares to enact legislation that includes new transparency rules.

Advertising 98

Advertising Media Analysis Study 98

Forrester IT

AUGUST 29, 2019

Forrester expects global social advertising spend to reach $165.6 Asia Pacific and the rest of world will grow fastest, capturing the US and Europe’s share of global social advertising spend. billion in 2023, up from $75 billion in 2018 — a CAGR of 17.1%.

Social 375

Social Advertising Media 375

Forrester IT

AUGUST 8, 2019

European digital advertising has had a challenging year thanks to GDPR, EU fines, and social media scandals. Growth in digital advertising spending is decelerating, and adtech providers are rethinking their European advertising businesses. Rather than precipitating a sharp downturn, these headwinds will […].

Advertising 297

Advertising Media Social Analysis 297

The Verge

JUNE 28, 2020

Starbucks will join the growing list of corporate entities pausing advertising on social media platforms, the company said in a blog post Sunday. Starbucks also is not officially joining the “Stop Hate For Profit” campaign organized by the Anti-Defamation League, the NAACP, and other social justice organizations.

Advertising 138

Advertising Media Social Company 138

GeekWire

JUNE 29, 2020

Starbucks is the latest big company to rethink advertising on Facebook, announcing Sunday it will stop paying for content across all social media platforms while consulting with civil rights groups and media partners. “We Advertising accounts for 98.5% (BigStock Photo).

Advertising 130

Advertising Media Social Groups 130

Forrester IT

FEBRUARY 11, 2021

First the social networks conquered text. Last month, Twitter announced its acquisition of Breaker, a social podcasting app, and quickly transitioned […]. Then they dominated video. And now, the new frontier: audio.

Social 430

Social Network Video Advertising 430

Forrester IT

JANUARY 24, 2024

Social media platforms are under fire for their failure to protect children against a wide range of issues, including mental health concerns and sexual exploitation. This will be the main topic at a January 31 US Senate hearing, where the CEOs from Meta, X, TikTok, Snap, and Discord will testify on what they’re doing — […]

Media 242

Media Social Advertising B2C 242

Vox

MARCH 23, 2023

Twitter’s survival in the coming months depends on how its new owner, Elon Musk, manages his relationship with a key group of people: advertisers. It’s been a rocky pairing since October, when Musk officially took over and many big-name advertisers paused spending on the platform.

Advertising 145

Advertising Groups Budget Industry 145

IT Toolbox

JULY 19, 2017

Pay-per-click (PPC) advertising on social media platforms is a great way to get customers started in the sales funnel. Because social media are so rich in demographic information, you can really target the audience you’re going after. The statistics are there to prove the effectiveness of PPC advertising, as well.

Advertising 133

Advertising Social Media Data 133

Galido

MARCH 5, 2020

Information Technology Blog - - Social Media Ads: What Is The Cost Of Advertising On Twitter? Twitter is one of the most popular social media channels today, and is also one of the primary means of communication, especially of millennials. Benefits Of Twitter As An Advertising Tool. The Cost Of Advertising On Twitter.

Advertising 110

Advertising Media Social Trends 110

The Verge

JUNE 26, 2020

The Coca-Cola Company is pausing all digital advertising on social media platforms globally for at least 30 days starting July 1st, the soda giant announced on Friday evening. Coca-Cola is going one step further than some of those companies and banning all ads globally on social media platforms, not just Facebook and Instagram.

Advertising 143

Advertising Media Social Policies 143

The Verge

JANUARY 18, 2022

On Tuesday, Democrats introduced a new bill that would ban nearly all use of digital advertising targeting on ad markets hosted by platforms like Facebook, Google, and other data brokers. The Banning Surveillance Advertising Act – sponsored by Reps. Cory Booker (D-NJ) – prohibits digital advertisers from targeting any ads to users.

Advertising 143

Advertising Google Media Data 143

Forrester IT

FEBRUARY 7, 2019

And I’d add “holiday advertising.” Q4 2018 proved yet again that advertisers ramp up their media budgets in Q4 to get consumers to buy those holiday gifts. Ad Revenue “It’s every bit as certain as death and taxes.” Meet Joe Black, 1998). Facebook, Inc. inclusive of its family of products: Facebook.com, Instagram, […].

Media 308

Media Social Advertising Budget 308

GeekWire

JUNE 29, 2020

Microsoft has paused advertising on Facebook and Instagram worldwide due to concerns about content surfaced alongside ads, according to Axios. The software giant is not participating in a broader Facebook advertising boycott that has enlisted REI, Levi’s, Coca-Cola, and other big companies. GeekWire Photo / Monica Nickelsburg).

Advertising 143

Advertising Microsoft Report Media 143

Venture Beast

JUNE 26, 2020

Verizon is pausing advertising on Facebook in support of a campaign that called out the social network for not doing enough to stop hate speech. Read More.

Advertising 138

Advertising Social Network Media 138

Vox

MARCH 29, 2024

Anna Barclay/Getty Images Trump’s social network has made him one of the richest people in the world — at least on paper. billion since Trump Media, the parent company for his social network Truth Social, went public earlier this week. Will TruthSocial deliver the windfall Trump needs? by the time markets closed Thursday.

Financial 93

Financial Social Media Real Estate 93

Venture Beast

JANUARY 23, 2022

Podcasts are a great example of why contextually relevant and cookieless ads are a key component of advertising strategies. Read More.

Advertising 111

Advertising Examples Strategy Social 111

Vox

JULY 11, 2022

All of them should have, according to truth in advertising rules that are supposed to be enforced by the Federal Trade Commission (FTC) and state attorneys general. It’s just that other social networks are more sophisticated, and maybe have stronger creative guidelines, better ad formats, more help.”. Many didn’t.

Advertising 93

Advertising Guidelines Social Media 93

Forrester IT

AUGUST 1, 2018

But if you’re a marketer looking to forecast your spending on social advertising over the next several years, Facebook’s latest […].

Social 186

Social Advertising Report Company 186

Vox

FEBRUARY 21, 2023

Friso Gentsch/picture alliance via Getty Images You used to pay for social media with your eyeballs. If you’re not paying for the product, you are the product” has long been a common refrain about the business of social media. But now, this free model of social media — subsidized by advertising — is under pressure.

Media 100

Media Social Advertising Programming 100

The Verge

OCTOBER 31, 2021

According to the report, Facebook lost the most money “in absolute terms” when compared to other social platforms due to its massive size. Meanwhile, Snap “fared the worst as a percentage of its business” because its advertising is mainly tied to smartphones, which makes sense for a product that doesn’t have a desktop version.

Policies 143

Policies Social Report Media 143

Forrester IT

MARCH 7, 2022

The Russian invasion of Ukraine is underpinned and fueled by disinformation, by which Russia is using propaganda to create a false narrative about Ukrainian officials and the West to defend their invasion of Ukraine. The disinformation is so rampant that the US government released a “fact sheet” to discern reality.

Advertising 195

Advertising Government B2C Trends 195

Vox

JUNE 17, 2020

Nearly 99 percent of Facebook’s revenue came from advertising in 2019. The campaign, which was announced in a full-page ad in the Los Angeles Times on Wednesday , adopts a similar approach as previous advertiser-focused efforts that have targeted specific shows and websites. Jaap Arriens/NurPhoto via Getty Images.

Advertising 145

Advertising Open Source Journal Groups 145

GeekWire

DECEMBER 21, 2021

Microsoft reached a deal to acquire AT&T’s advertising technology division, Xandr , seeking to strengthen its own advertising business as the industry shifts away from online tracking technologies. billion in search and news advertising revenue in the September quarter, up 37% from the same period the year before.

Advertising 124

Advertising Microsoft Financial Report 124

Venture Beast

SEPTEMBER 24, 2020

Facebook, YouTube, and Twitter have agreed with advertisers on first steps to curb harmful content, following months-long boycotts over hate speech. Read More.

Advertising 86

Advertising Media Social Mobile 86

GeekWire

OCTOBER 24, 2023

Social media apps. Her lab is exploring how social media platforms could change their approach to measure and value the well-being of its users. The business model that’s used by [social media] platforms is engagement — more engagement, more advertisers, that’s what they’re looking for,” Davis told GeekWire.

Media 107

Media Social Advertising Company 107

ComputerWorld IT Management

JANUARY 10, 2023

Meta has launched the AI-based Variance Reduction System (VRS) in the US, to reduce bias in the distribution of advertisements, after working in partnership with the Department of Justice for a year. The company’s ads were said to facilitate certain demographic groups over others, through indirect profiling.

Advertising 63

Advertising System Social Groups 63

IT Toolbox

NOVEMBER 30, 2022

Group-IB found 40 malicious apps, over 50 social media accounts and 130 pages, advertisements, and more than 16,000 domains designed to scam users. The post Four FIFA World Cup-Themed Scams You Should Know appeared first on.

Advertising 246

Advertising Media Social Groups 246

Forrester IT

AUGUST 10, 2022

Every advertising channel now parades as “performance” to appear accountable to outcomes. As a result, the category of performance marketing – once wholly focused on search, social, native, and affiliate marketing – is diluting. This dilution, along with three trends, is causing performance marketing’s underperformance.

Advertising 195

Advertising Trends Social B2C 195

Dataconomy

MARCH 8, 2021

Perion – a digital advertising company – has today announced the launch of Paragone.ai’s Actionable Performance Monitoring (APM). Paragone’s APM adds multi-channel social advertising management platform to the company’s offerings and is now deployed with clients such as.

Advertising 36

Advertising Social Company Artificial Intelligence 36

The Verge

FEBRUARY 26, 2022

Facebook is blocking state-run Russian media outlets from advertising and monetizing content on the platform amid the ongoing conflict in Ukraine (via Reuters ). The country’s tech and communications regulator ordered the social network to stop fact-checking and labeling content from state-owned media, but Facebook refused to comply. “We

Advertising 119

Advertising Media Network Policies 119

Venture Beast

JUNE 18, 2020

civil rights groups called on companies to pause advertising on Facebook, saying the social network is not doing enough to stop hate speech. Read More.

Advertising 84

Advertising Groups Company Social 84

GeekWire

JANUARY 27, 2023

Former VMware CEO and longtime Microsoft executive Paul Maritz is a major investor in True, a social app that vows not to sell or monetize user data. True shows it’s possible to build a social app “not predicated on a business model that requires you to abuse people’s information,” Maritz said.

Vmware 129

Vmware Social Microsoft Network 129

Venture Beast

NOVEMBER 17, 2020

Social casino game ads should capture a user's attention in three seconds according to a report by marketing firm YellowHead. Read More.

Social 90

Social Advertising Report Mobile 90

Gizmodo

FEBRUARY 16, 2021

The European consumer advocacy group BEUC filed a complaint against TikTok on Tuesday, including allegations the Chinese-based social media platform isn’t been transparent about why it needs to collect some data on users. The complaint also claims TikTok is deploying “hidden advertising” aimed at children, according… Read more.

Advertising 72

Advertising Media Social Groups 72