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Social media used to be free. Not anymore.

Vox

Friso Gentsch/picture alliance via Getty Images You used to pay for social media with your eyeballs. If you’re not paying for the product, you are the product” has long been a common refrain about the business of social media. But now, this free model of social media — subsidized by advertising — is under pressure.

Media 100
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Admix raises $25M for in-game advertising as brands seek gamers

Venture Beast

Admix has raised $25 million to build its platform for in-game advertising as brands seek out lucrative young gamers. Read More.

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How AR Is Revolutionizing Advertisements

Galido

Information Technology Blog - - How AR Is Revolutionizing Advertisements - Information Technology Blog. Similar to the innovative mechanisms of social media, AR has taken off and become a focal point for marketing teams worldwide. More specifically, here are ways in which this technology is revolutionizing advertisement.

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Meta will let Horizon creators sell virtual items

The Verge

Meta is testing new features to let creators make money within Horizon Worlds, the company’s social metaverse platform for Quest VR headsets that is soon coming to mobile phones and possibly game consoles. Horizon currently doesn’t have advertising beyond a recent Wendy’s-themed world cringely referred to as “Wendyverse.” Image: Meta.

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Elon Musk says he’ll step down as Twitter CEO. But he’s not going anywhere.

Vox

Some media insiders have guessed it could be NBCUniversal advertising executive Linda Yaccarino, who has publicly defended Musk and recently interviewed him at a major advertising conference. We don’t know yet who will replace Musk. Yaccarino did not respond to a request for comment. At this point, it’s still anyone’s guess.

CTO Hire 108
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Seattle startup is acting as Val Kilmer’s wingman for interactive screening of ‘Top Gun’ to benefit charity

GeekWire

in 2020, is a tech company that creates campaigns for social good by bringing together causes, celebrities and brands for a mix of influencer and cause marketing plus advertising. Kilmer, who is a throat cancer survivor, will participate in a virtual chat with other panelists.

Film 112
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Three big questions about Facebook’s new VR ads

The Verge

Yesterday, Facebook took a leap many people have been predicting for years: it started putting ads inside virtual reality. The company launched a limited test of advertisements inside three Oculus Quest apps, saying it would expand the system based on user feedback. Immersive computing is a gold mine of intimate data.