GeekWire

FEBRUARY 1, 2024

The company’s cloud, advertising, and third-party seller services businesses met or exceeded estimates in Q4, while overall operating income increased to $13.2 Advertising: Along with AWS, advertising is one of Amazon’s higher-margin businesses. Advertising brought in $14.6 Wall Street expected earnings of $0.80

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GeekWire

SEPTEMBER 22, 2023

(Amazon Image) Amazon is ready to interrupt Prime Video programming to bring commercial breaks to its streaming shows and movies, the company announced Friday. Netflix resisted advertising for years before finally caving as subscriber numbers dropped, adding a $7 ad-supported tier last last fall. Prime members for an additional $2.99

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GeekWire

FEBRUARY 3, 2022

Industry trends, consumer shopping habits, and Amazon’s continued e-commerce dominance have helped turn the tech giant into an advertising behemoth. Wall Street expects advertising revenue to eclipse $10 billion for the holiday quarter when Amazon reports earnings Thursday afternoon. Amazon reported a whopping $125.6

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TechSpot

SEPTEMBER 22, 2023

Amazon announced the pending change as part of a broader update on Prime Video, and said it will start showing limited advertisements beginning in early 2024. The e-commerce giant said they aim to have "meaningfully fewer" ads than rival streaming services and linear TV. Read Entire Article

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Dataconomy

APRIL 22, 2024

YouTube is incorporating a new “Ask AI” feature, designed by Google, to transform how viewers engage with video content. While you’re watching a video on YouTube, the conversational AI tool lets you interact with AI to learn more about the content. Have questions in a YouTube video? Have questions in a YouTube video?

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Venture Beast

AUGUST 1, 2021

Nintendo flat-out dominated video game national TV advertising for the first half of 2021, but you may not have noticed. Read More.

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GeekWire

JULY 29, 2021

Amazon’s advertising business continue to grow rapidly as it is now one of the company’s key sources of revenue. Perhaps more importantly, advertising is a high-margin business, helping boost Amazon’s profits that grew to $7.8 (GeekWire Photo). The 87% growth rate is notable; that rate in the year-ago quarter was 41%.

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The Verge

MARCH 1, 2021

Roku, one of the most popular streaming platforms in US homes, is acquiring Nielsen’s video advertisement business as it tries to become a central hub for TV advertising. Specifically, Roku is acquiring Nielsen’s Advanced Video Advertising unit.

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Venture Beast

DECEMBER 8, 2021

Frameplay has raised $8 million in funding for its immersive in-game advertising experiences. Hiro Capital led the round. Read More.

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The Verge

NOVEMBER 18, 2020

Starting today, YouTube will begin running ads on some creators’ videos, but it won’t give them a portion of the ad revenue because they’re not big enough to be enrolled in its Partner Program. When advertisements run on YouTube videos, those creators typically receive a portion of the revenue through their role in YouTube’s Partner Program.

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The Verge

MARCH 17, 2021

In an effort to make the process of uploading a video and receiving ad revenue easier, YouTube is rolling out a new tool called “Checks” that tells a creator ahead of time if their video contains copyrighted material and complies with advertising guidelines. YouTube will allow creators to dispute the claim prior to publishing.

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Dataconomy

JANUARY 8, 2024

Imagine making amazing videos in no time and with no hassle. Vidnoz is a new AI video generator that can change the way you make videos. You don’t need to know how to edit videos, because Vidnoz AI does it for you. Overview of Vidnoz AI Vidnoz AI is a free tool that lets you create awesome AI videos in a snap.

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Venture Beast

OCTOBER 26, 2021

Admix has raised $25 million to build its platform for in-game advertising as brands seek out lucrative young gamers. Read More.

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Forrester IT

MAY 24, 2022

Brands are funneling more dollars into “performance” channels in pursuit of maximum return on advertising spend. According to Forrester’s Marketing Survey, 2022, more than 60% of B2C marketing decision-makers plan to increase their paid media investments in “performance” channels such as search, social, and online video.

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GeekWire

FEBRUARY 8, 2021

One tidbit that flew under the radar: Amazon’s “Other” business segment, which consists mostly of its advertising business, surpassed its “Subscription services” segment. The company has also seen rapid adoption of video ads, he said. In Q4 2020, that figure jumped 64% to $7.95 “It was up $2.5

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Advertising Comparison Web Services Google 117

Forrester IT

FEBRUARY 12, 2020

There is so much opportunity for a TV/video advertising industry which finds itself in flux – an explosion of new content, new data sources, new consumer viewing patterns. I’ve recently returned from Beet.TV’s latest BeetRetreat and I’m feeling…Optimistic? Pessimistic? Ambivalent? Ambivalent – I’ll go with ambivalent.

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GeekWire

MAY 3, 2021

Amazon and the National Football League have tacked on an extra year to a recent deal that makes Prime Video the exclusive home for “Thursday Night Football.” The announcement came Monday as Amazon was taking part in the Interactive Advertising Bureau (IAB) NewFronts , where platforms pitch media buyers for ad dollars.

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GeekWire

FEBRUARY 23, 2021

Tech giants including Facebook, Twitter, and YouTube — which deleted 500,000 COVID-19 misinformation videos — are under scrutiny for the spread of false content on their platforms. ” The company on Tuesday released a report that identifies QAnon videos on YouTube, Bichute, and Rumble. Mark Ledwich and Sam Clark. Pendulum Photos).

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CIO Business Intelligence

AUGUST 10, 2022

In advertising, getting the right message to the right audience is easier said than done. For Dana McGraw, vice president of audience modeling and data science at Disney Advertising Sales, the key is data — and how it can be shared with advertisers to enhance its value without compromising privacy and anonymity.

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GeekWire

SEPTEMBER 22, 2020

TV news broadcasters, productions studios, and others are using technology from a Seattle startup to analyze their video content and make changes based on audience reception. “Typical video tagging identifies primarily objects and does not tie together elements in the video with actual performance.

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Gizmodo

NOVEMBER 18, 2020

In an update to its Terms of Service on Wednesday, YouTube announced that it will now run advertisements before videos created by users who are not already members of its Partner Program, but will not share the new revenue it receives with those users. Read more.

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Video Advertising Programming 83

The Verge

JUNE 11, 2020

Over on Reddit (and as highlighted by Android Police and 9to5Google ) , someone has posted a simple way of watching YouTube videos in a web browser without any ads. In the URL for whatever video you want to view, you just need to add an extra period after the dot com in the YouTube link.

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Galido

APRIL 14, 2020

Information Technology Blog - - How To Utilize Video Clips In Your Marketing Efforts - Information Technology Blog. Nowadays, videos are the preferred medium of most web users, i.e., potential customers. As a small business owner, you should start utilizing video clips to boost your marketing efforts.

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Forrester IT

FEBRUARY 21, 2020

The importance of logos, visuals, pictures, and videos is nothing new to advertising and marketing.

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The Verge

MARCH 30, 2022

Russia’s communications regulator, Roskomnadzor, has threatened to fine Google over its failure to follow the country’s orders to remove certain “illegal” YouTube videos, as first reported by The Washington Post. Illustration by Alex Castro / The Verge. YouTube has already taken a number of actions against Russia.

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Venture Beast

JUNE 20, 2020

The video game industry saw a 22.26% decline in total ad impressions from mid-May to mid-June vs. mid-April to mid-May; PlayStation overtook Nintendo. Read More.

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The Verge

OCTOBER 26, 2021

YouTube is making it harder for kids’ videos that it deems “low quality” to qualify for monetization (via Engadget ). Its policies are meant to discourage kids’ content creators from pushing out videos that it describes as “heavily commercial or promotional” or if it encourages “negative behavior or attitudes.” million subscribers.

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The Verge

SEPTEMBER 22, 2020

YouTube is rolling out more artificial intelligence-powered technology to catch more videos that may require age restrictions, meaning more viewers will be asked to sign into their accounts to verify their age before watching. As a result, YouTube is expecting to see far more videos pop up with age-gated restrictions.

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Forrester IT

JANUARY 17, 2020

Google’s recent announcement that it will deprecate third-party cookies in the next two years and turn to its privacy sandbox for alternative solutions has only added to the advertising ecosystem’s uncertainty. Check out our latest video to hear quick, initial perspectives […].

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The Verge

APRIL 1, 2021

From this month, Google is updating some of its YouTube ad guidelines about drug-related videos. The update means more drug-related videos should be eligible to have ads placed next to them. The biggest change is a new bullet point that’s appeared in the first section, covering videos where ads can be turned on.

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The Verge

JULY 7, 2021

percent of reported videos violated YouTube’s own rules for content, and noted that about nine percent of them (nearly 200 in total) have been removed from YouTube — after accruing over 160 million views. Also, the rate of regrettable videos reported was 60 percent higher in countries where English is not a primary language.

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The Verge

MARCH 31, 2021

His page, Depths of History , has been steadily growing on the social network since he started posting videos there about two years ago. The Verge spoke with two other Facebook video creators, all of whom say the company shorted them on cash and ignored their requests for help. But in 2021 so far, that income has unexpectedly dried up.

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TechSpot

OCTOBER 4, 2023

Tom Hanks used his Instagram profile to warn fans about a new, unauthorized "AI version" of himself created for advertising purposes. The actor said a video of a fake him promoting dental plans is circulating online. The imposter looks like a younger version of Hanks created by AI algorithms. Read Entire Article

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The Verge

JUNE 30, 2020

All three of Shane Dawson’s popular YouTube channels will not be able to earn advertising revenue for an indefinite period of time. The move comes after a number of old videos on Dawson’s channels came under scrutiny for featuring racist, anti-Semitic, and other offensive content. Tubefilter first reported the story.

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Computer Weekly

JULY 29, 2016

Alphabet ascribes strong second quarter financial results to long-term investments in mobile and video as demand for advertising through these channels increases

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Mobile Video Advertising Company 100

The Verge

JULY 31, 2020

Facebook is adding official music videos to its service in the US after partnering with major music companies including Sony Music, Universal Music Group, and Warner Music Group, the company announced today. The videos can be found through Facebook Watch and via individual artists’ pages.

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TechSpot

JUNE 20, 2020

The London Times published an exposé on seemingly innocuous children’s videos on YouTube that had hundreds, if not thousands, of paedophilic comments. The breaking point for Ramaswamy came in 2017. Google rushed to quell the abuse of their platform. But the astute queried how the system had enabled such a.

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