Agile Marketing Based on Analytical Data Insights: Improving Scrum Tactics in Brand Outreach
Eric D. Brown
JANUARY 12, 2018
Agile management and scrum-style techniques have long been accepted in fields of technology development, but have been increasingly adopted outside the tech industry over the years. Fundamentally, agile tactics are a way for organizations to more quickly adapt to quickly-changing markets and customer demands, without the slow-to-change hidebound nature of top-down hierarchical organizations impeding change. Improved Scrum Marketing Management through Smart Use of Data.
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