article thumbnail

Agile Marketing Based on Analytical Data Insights: Improving Scrum Tactics in Brand Outreach

Eric D. Brown

Agile management and scrum-style techniques have long been accepted in fields of technology development, but have been increasingly adopted outside the tech industry over the years. Fundamentally, agile tactics are a way for organizations to more quickly adapt to quickly-changing markets and customer demands, without the slow-to-change hidebound nature of top-down hierarchical organizations impeding change. Improved Scrum Marketing Management through Smart Use of Data.

SCRUM 124
article thumbnail

The Downside Of digital Labs For Financial Innovation

Forrester IT

The race to digital is heating up in financial services (FS) organizations; increasingly, the engine making this happen is Agile. Oliwia Berdak and I have just published twin reports -- one for eBusiness and channel strategy professionals, and one for AD&D leaders -- that share our findings on how FS organizations are trying to ramp up their digital innovation capabilities rapidly by leveraging Agile and other innovative models. Scrum. agile software development.

Financial 240
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are You Agile Enough for Polyglot Programming?

CTOvision

Luc Perkins (@ lucperkins ) says in his blog that the Obama campaign was unbelievably agile. He employed an agile framework that was modular and very iterative. The primary donation program was updated daily, and A/B testing occurred in real-time—that’s agile! Can federal, state and local agencies can use polyglot programming and achieve this kind of agility?—I Agencies can use Harper’s strategy of leveraging the skills he had. Nathaniel Crocker.

Agile 153
article thumbnail

Agile Product Owners in the Enterprise - Social, Agile, and.

Social, Agile and Transformation

Social, Agile, and Transformation. I cover topics for Technologists from CIOs to Developers - agile development, agile portfolio management, leadership, business intelligence, big data, startups, social networking, SaaS, content management, media, enterprise 2.0 Agile Product Owners in the Enterprise. Labels: agile software development , product management , project management. Social, Agile, Transformation Pages. agile planning. (17).

Agile 100
article thumbnail

How To Get a Team to Think Agile - Social, Agile, and Transformation

Social, Agile and Transformation

Social, Agile, and Transformation. I cover topics for Technologists from CIOs to Developers - agile development, agile portfolio management, leadership, business intelligence, big data, startups, social networking, SaaS, content management, media, enterprise 2.0 How To Get a Team to Think Agile. Ive seen this issue before; a team is struggling to move into an agile process. In my case, they are using agile to plan out an architecture. Thinking Agile.

Agile 102
article thumbnail

What are Main Characteristics of Agile EA

Future of CIO

Agility is not just the ability to change. While emerging technology trend such as SMAC (Social/Mobile/Analytics/Cloud) brings both unprecedented opportunities and potential risks in shaping business today, Agile business needs Agile Architecture, static enterprise architecture frameworks have to give way to continuous business transformation best practices. But, what’re the new characteristics of Agile EA? Agile EA What Is Agility ? Agile EA

Agile 45
article thumbnail

Maturing agile development without a maturity model - Social, Agile.

Social, Agile and Transformation

Social, Agile, and Transformation. I cover topics for Technologists from CIOs to Developers - agile development, agile portfolio management, leadership, business intelligence, big data, startups, social networking, SaaS, content management, media, enterprise 2.0 Maturing agile development without a maturity model. Here’s the issue with agileAgile, implemented as a collection of processes will only get teams slightly more efficient.

Agile 100
article thumbnail

Kevin Lowell’s appointment as UScellular’s Chief People Officer puts IT in the limelight

TM Forum

It wasn’t long ago that nearly all communications service providers (CSPs) viewed IT as a cost center rather than as central to business strategy. Agile. The team also began meeting with business stakeholders regularly and educating them about how Agile works.

Agile 130
article thumbnail

How to Build a Organization with High Changeability

Future of CIO

An agile organization is one that is open to change and can adapt readily when change is needed. Many organizations are doing Agile - applying Agile methodologies and practices to develop software, but very few organizations are being agile - following Agile principles and philosophy to run an agile organization. An agile organization is one that is open to change and can adapt readily when change is needed.

SCRUM 45
article thumbnail

How to successfully launch a green field operator in 10 months

TM Forum

DITO’s strategy is to build a community, based on outstanding service due to the high-quality network and differentiated customer experience. tool guarantees the stability and agility of iterations to continuously optimize the performance of the customer channels.

article thumbnail

Taking the Canadian Insurance Industry Digital

Cloud Musings

Another key component of this partnership was software development that used the KANBAN Agile Methodology. When compared to the well know SCRUM model, using KANBAN promoted continuous collaboration and encouraged active, ongoing learning and improvement by defining the best possible team workflow. Economical pursued a hybrid cloud strategy to leverage the previous enterprise IT service investment. “Digital disruption isn’t just for hip start-ups.

article thumbnail

Good, Fast, Cheap: Can CIOs Have them All

Future of CIO

Well-defined business goal and project scope make it possible Broadly speaking, it completely depends on the company you work for, their goals, long term strategy, and the drivers for why you are doing the project, it also depends on what good and fast means for the organization Good - what really solves a business problem? As long as a due diligence process is done with what good or fast is going to do for the organization, then the rest depends on the execution strategy.

SDLC 45
article thumbnail

16 Top Project Management Methodologies

Galido

AGILE. Before project kick-off, the plan is analyzed to see if it will live up to the mission statement; if not, all strategies and goals are adjusted. SCRUM. If you’re new to Project Management, the number of different methodologies (and acronyms) can be mind-boggling. We’ve broken 16 common project management methodologies into bite-sized pieces to help you choose the best approach for your next project. ADAPTIVE PROJECT FRAMEWORK (APF).