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Agile Marketing Based on Analytical Data Insights: Improving Scrum Tactics in Brand Outreach

Eric D. Brown

Agile management and scrum-style techniques have long been accepted in fields of technology development, but have been increasingly adopted outside the tech industry over the years. The issue is how to introduce scrum-style strategies while also making use of “ Big Data ” analytics to ensure the best possible decisions are made.

SCRUM 124
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Agile vs. Waterfall: Which Should A CIO Choose?

The Accidental Successful CIO

Requirements gathering and analysis is the first part of the waterfall approach. User experience experts work with a Scrum master, client, product team, and other key stakeholders to determine what the product should look like and all of the other desired elements. Next comes design. After this comes development.

Agile 242
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What is a business analyst? A key role for business-IT efficiency

CIO Business Intelligence

The International Institute of Business Analysis (IIBA), a nonprofit professional association, considers the business analyst “an agent of change,” writing that business analysis “is a disciplined approach for introducing and managing change to organizations, whether they are for-profit businesses, governments, or non-profits.”

Analysis 128
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Best business analyst certifications to level up your career

CIO Business Intelligence

Top skills for business analysts include project management, data analysis, business analysis, user stories, and user acceptance, according to Zippia. The course promises to make you an expert in Excel, CBAP, Tableau, Scrum, SQL, and CCBA. And the top employers of business analysts include Google, Citi, JPMorgan Chase & Co.,

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Foote Partners: bonus disparities reveal tech skills most in demand in Q3

CIO Business Intelligence

Certified Professional Scrum Product Owners attracted an average pay premium of 13%, up 18.2% These included metadata design and development, quantitative analysis, regression analysis, continuous integration, data analytics, data strategy, identity and access management, machine learning, natural language processing, and more.

Devops 90
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How to get your CFO to buy into a better model for IT funding

CIO Business Intelligence

In traditional funding models, new ideas require a detailed business case that involves significant up-front analysis and design work. It’s possible that the concept of Scrum and a ‘product owner’ might be new to the CFO, especially since its application can vary in digital organisations adopting agile methodologies on a larger scale.

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4 ways upskilling and reskilling can fill hard-to-hire positions

CIO Business Intelligence

This person could be an ideal internal candidate for a position in predictive analytics, big data analysis, or even machine learning related roles. For example, there may be someone working in the accounting department that has a college degree in applied mathematics.

SCRUM 119