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Mobile Gamers: Fun-Seeking but Fickle

CTOvision

Smartphone owners like them because the applications download quickly, cost nothing, and are fun to play; marketers like them because they provide a huge, new space for promoting companies and services. Want to advertise athletic apparel? Free mobile games sound like an advertiser’s dream. Look to sports games. Want to sell cars?

Mobile 233
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Walmart is getting serious about the metaverse

The Verge

Walmart’s recent trademark applications suggest that it wants to break into the metaverse. Recent trademark applications indicate the company is looking to establish its own NFTs and cryptocurrency, according to a report from CNBC. Photo by Yichuan Cao / NurPhoto via Getty Images.

Apparel 114
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CIOs take aim at SaaS sprawl

CIO Business Intelligence

Salesforce, Workday, Atlassian, Oracle, Microsoft, GitHub, and ServiceNow are but a few of the many vendors whose cloud applications make up the new tech backbone for most enterprises today, in conjunction with customized in-house apps and niche offerings across public clouds. “It It’s unwieldy at times managing a detailed budget by vendor.

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Brooks Sports vs. Brooks Brothers: Menswear maker’s social slogan adds new wrinkle to dispute

GeekWire

Brooks Sports, the Seattle-based athletic footwear and apparel company, is escalating its legal battle against Brooks Brothers by challenging the menswear maker’s recent “Back to Brooks” social media and marketing campaign. The new owners of Brooks Brothers have denied Brooks Sports’ claims.

Sports 112
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Tech Moves: Former AMD named Kymeta CEO; GitHub exec joins Twilio; DocuSign security vet joins Proof; Fred Hutch adds VP

GeekWire

Its hybrid cellular-satellite terminals can facilitate communications in hard-to-reach areas — an application that’s been of particular interest to defense customers. Sellers was previously CMO at Seattle apparel startup TomboyX and vice president of marketing at real estate company Flyhomes.

CTO 115
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Amazon adds RFID capability to ‘Just Walk Out’ to enable cashierless shopping for clothing and more

GeekWire

Each item for sale in such a store would have a unique RFID tag, which looks similar to a standard apparel tag. With RFID (radio-frequency identification), unpackaged products such as clothing on hangers, hats and other soft goods can be purchased in stores using Just Walk Out.

Retail 105
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ZERO10’s multi-task ML model provides real-time AR try-on for fashion

Dataconomy

AR try-on for apparel and accessories requires complex machine learning (ML) tasks like 3D body tracking and multi-class segmentation, each demanding real-time execution. Market forecasts indicate substantial growth in the coming years, fueled by advancements in hardware, software, and real-world applications.

Fashion 73