Topgolf Callaway tees up digital transformation for global expansion
CIO Business Intelligence
MARCH 20, 2023
While golf clubs and golf balls remain the company’s beating heart, over the past 40 years its revenue mix has shifted to include apparel and gear. By 2021, the mix had shifted to 38% in golf equipment, 38% from Topgolf, and 24% in apparel, gear, and other lines of business. In 2016, 84% of Callaway’s revenue mix was in golf equipment.
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