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Mobile Gamers: Fun-Seeking but Fickle

CTOvision

Free mobile games sound like an advertiser’s dream. Want to advertise athletic apparel? But Swrve, a marketing firm specializing in mobile business, has reason to think otherw. CTO Mobile Research' Look to sports games. Want to sell cars? Look to games favored by young adults. Look to games favored by young adults.

Mobile 233
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Top 7 Benefits of Mobile First Content for Your Sales Team

Kitaboo

Mobile devices are changing business dynamics on a broad scale. Mobile devices have become a constant companion which keeps you updated in this constantly evolving digital world. How then, can you afford your sales team not having access to mobile-first content? Mobile content comes quite handy in such a situation.

Mobile 78
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Amazon?s new AI technique lets users virtually try on outfits

Venture Beast

In new papers, Amazon researchers propose techniques that let users virtually try on apparel and find items that complement their wardrobe. Read More.

Apparel 139
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Amazon to try another tech-infused retail concept with ‘Amazon Style,’ its first physical fashion store

GeekWire

And it’s another bid to take a chunk of the gigantic apparel and footwear market. 1 apparel retailer in the U.S., according to Wells Fargo research , which estimated $45 billion in revenue for Amazon’s apparel and footwear revenue in 2021. It also has a sizable private label clothing line.

Fashion 131
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‘Amazon Anywhere’ brings shopping experience inside new AR game from makers of ‘Pokèmon Go’

GeekWire

.” Amazon announced the launch Tuesday of “Amazon Anywhere,” an immersive shopping experience intended to allow customers to buy physical products, handled by the e-commerce giant, inside such environments as video games, virtual worlds, and mobile apps. A “Peridot” creature as seen in augmented reality.

Apparel 127
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Tech Moves: Former AMD named Kymeta CEO; GitHub exec joins Twilio; DocuSign security vet joins Proof; Fred Hutch adds VP

GeekWire

Kymeta Photo) Rick Bergman , former executive vice president at semiconductor giant AMD, joined Seattle-area mobile connectivity company Kymeta as its new CEO, effective April 1. Sellers was previously CMO at Seattle apparel startup TomboyX and vice president of marketing at real estate company Flyhomes. Rick Bergman. based company.

CTO 101
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Tech Moves: Atomo appoints COO; Joon Care hires CEO; and more

GeekWire

Cameron co-founded Patagonia Provisions, the food arm of the outdoor apparel company. She was also previously senior manager of mobile services at Amazon. Schenck is the co-founder and chief revenue officer of beverage company Sunwink, and was previously head of consumer marketing for Impossible Foods. million in 2020.

Apparel 104