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Survey: Marketers embrace AI at expense of metaverse investments

CIO Business Intelligence

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse.

Survey 98
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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester IT

Amazon Launches Halo, Its First Wearable Health Device For The Average (Budget-Conscious) Consumer This week, Amazon launched Halo, a screenless wearable device that can monitor activity, sleep, temperature, BMI, and emotion.

Budget 354
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6 Reasons Why Publishers Need a Mobile App to Expand Reach

Kitaboo

This number is a testimony to the fact that people are more aligned with content consumption through mobile applications. Here’s how a mobile application will boost your publishing business: 1) Participate in the Booming App Economy. 3) One App for B2B and B2C Distribution. 4) Get Customized eReader for Your Books.

Mobile 88
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6 Reasons Why Publishers Need a Mobile App to Expand Reach

Kitaboo

This number is a testimony to the fact that people are more aligned with content consumption through mobile applications. Here’s how a mobile application will boost your publishing business: 1) Participate in the Booming App Economy. 3) One App for B2B and B2C Distribution. 4) Get Customized eReader for Your Books.

Mobile 78
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DEI tech reimagines workplace equity and attracts investors amid mounting calls for change

GeekWire

Sidney James , the founder of Seattle-based B2B DEI platform Inyore , said he can definitely feel the tide shifting in his conversations with companies, who are now allocating more resources for DEI leaders and their needs. Investors will definitely start paying more attention as they see companies increasing budgets in this area.”.

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Should you build or buy generative AI?

CIO Business Intelligence

As a ‘taker,’ you consume generative AI through either an API, like ChatGPT, or through another application, like GitHub Copilot, for software acceleration when you do coding,” he says. Finished apps that include generative AI may not offer much competitive differentiation, and answers they produce won’t always be perfect.

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Online Social Networking & Business Collaboration World - CEO panel

Trends in the Living Networks

But MySpace doesn't have a big content production budget. Applications will now become more sophisticated. FC: Not just about the application, but transforming the web experience. RK: On B2B marketing, decisions are often founded on people's networks. It's user driven - they define what we publish.

Social 60