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Marketers Must Embrace AI to Maximize B2B Event Success

Forrester IT

Marketers face long standing event planning and execution challenges In the ever-evolving landscape of B2B marketing, events continue to dominate marketing program spend. The good news is that the future holds immense potential for leveraging artificial intelligence […]

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Prepare Frontline B2B Marketers For Their AI Future

Forrester IT

According to Forrester’s September 2023 Artificial Intelligence Pulse Survey, nearly half (49%) of AI decision-makers say that they are concerned about displacement of human jobs by generative AI usage at their organization.

B2B 259
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It’s Time Chatbots And Virtual Assistants Play A Bigger Role In The B2B Buyer Journey

Forrester IT

With collective commute times down to zero and face-to-face meetings all but impossible, we’ve seen the B2B buyer journey become an almost exclusively digital experience. These solutions are already popular in B2C and B2B markets, creating experiences that: Meet modern buyers’ expectations of immediacy.

B2B 508
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Are We Ready To Activate Personas And Messaging With Artificial Intelligence?

Forrester IT

ChatGPT, Bard, and Bing (or is it Sydney?) have taken AI from a great idea to something that has a much more practical and tangible impact on our lives today. As marketers, many of us are already thinking about and playing around with how AI may write our next lead gen email or create content […]

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Where Is MarOps Leadership in AI?

IT Toolbox

Learn how MarOps can lead AI transformation in B2B marketing from tactical to strategic. The post Where Is MarOps Leadership in AI? appeared first on Spiceworks.

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99% of B2B Marketers Say AI Chatbots Increase Their Lead Conversion Rates

IT Toolbox

The post 99% of B2B Marketers Say AI Chatbots Increase Their Lead Conversion Rates appeared first on. Discover how AI chatbots are impacting demand generation, how marketers are leveraging the tech, and what results they are achieving using chatbots.

B2B 130
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Behavioral Data Is The Key To Success With AI-Powered B2B Marketing

Forrester IT

B2B marketing’s AI-powered future is closer than you think. In just a few years, AI has progressed from a promising enabling technology found in a few B2B applications to a staple of modern martech.

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