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Future Of Retail: B2C Marketing And Loyalty In 2019 

Forrester IT

Recently, we spoke to Michele Goetz about how artificial intelligence will affect retailers in 2019. This week, Claudia interviewed Emily Collins, principal analyst on Forrester’s B2C marketing team and an expert in loyalty, on her contributions to the 2019 B2C marketing predictions […].

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It’s Time Chatbots And Virtual Assistants Play A Bigger Role In The B2B Buyer Journey

Forrester IT

These solutions are already popular in B2C and B2B markets, creating experiences that: Meet modern buyers’ expectations of immediacy. It’s time for B2B marketers to close the gaps in their customers’ digital experiences with the assistance of automated conversations created by chatbots and virtual assistants (VAs).

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Generative AI Revolutionizes Marketing Creativity

Forrester IT

Two arguments have emerged that defend or denounce artificial intelligence. (1) The controversy over AI is settling in the world of marketing and creativity. 1) Humanists decry the existential dangers as underscored by an open letter signed by hundreds of tech experts calling for a pause on generative AI. (2)

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AI Is A New Kind Of Creative Partner

Forrester IT

For those reasons, CMOs are starting to apply artificial intelligence to digital media buying, campaign automation, or marketing mix optimization. But as digital channels proliferate, the cost, complexity, and demand for media’s measurability have driven the emphasis to marketing technology. Few brands, however, […].

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Video: How AI is Transforming Advertising and What You Should Do About it.

Forrester IT

Did you know that artificial intelligence (AI) has infiltrated all parts of the advertising process? My guess is, probably not. But chances are, in an era of programmatic advertising where machines are making millions of decisions on billions of ad impressions every day, your advertising is being touched by AI. Awesome, right?

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Nine AI Marketing Use Cases That Have The Potential To Deliver Business Value

Forrester IT

The use of artificial intelligence (AI) in specific marketing applications such as programmatic real-time bidding is now commonplace. Although marketing has yet to adopt it more broadly, new use cases are gathering momentum.

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Ask A Flowchart: What Should I Name My Marketing AI?

Forrester IT

Artificial Intelligence is a big deal in marketing technology. Forrester sees strong potential in AI as an enabling technology for marketing, and it’s great to see many vendors embracing AI to enhance existing offerings and as the basis for new solutions.