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Executives on social media: The value of social leadership

Dataconomy

Social media platforms have evolved beyond personal networking, transforming into powerful professional communication and brand-building tools. This article explores the significance of executives engaging in social media and how social leadership can bring value to individuals and the organizations they represent.

Social 72
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Architecting Identity: Five Essential Elements of a Modern Customer Authentication Service

CIO Business Intelligence

They may have a built-in user store supporting password authentication, for example. In response to cloud-based customer experiences, more focus has shifted to authentication. Modern authentication systems tend to be built around the FIDO standards of Web Authentication (WebAuthn) and Client-to-Authenticator Protocol (CTAP).

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Smart Social Media: How to Stay Creative and Safe

SecureWorld News

Social media is allowing companies to show their creativity and personality to customers and the world like never before. Today, businesses have the ability to reach millions of people through social media—regularly and as creatively as they dare. How does AI boost social media? A staggering 4.62

Media 83
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How Brands Can Inspire User Engagement and Nurture UGC Through Art

IT Toolbox

When a brand successfully sparks consumer engagement, coveted social media posts typically follow. Finding marketing strategies that nurture organic, user-generated content (online images, videos, stories and conversations involving the brand) requires a hearty dose of creativity and authenticity.

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Social media used to be free. Not anymore.

Vox

Friso Gentsch/picture alliance via Getty Images You used to pay for social media with your eyeballs. If you’re not paying for the product, you are the product” has long been a common refrain about the business of social media. But now, this free model of social media — subsidized by advertising — is under pressure.

Media 100
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Passkeys: Using FIDO for Secure and Easy Authentication

Phil Windley

Summary: Passkeys, the popular name for FIDO, are not only easy, they offer better protection against phishing than other forms of multi-factor authentication. This article is adapted from Chapter 12 of my new book Learning Digital Identity from O'Reilly Media. FIDO uses an authenticator to create, store, and use authentication keys.

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How social media made Barbenheimer a big marketing success?

Dataconomy

As the amalgamation of these titles suggests, the trend captured the attention of millions, showcasing the powerful impact of social media on shaping the film industry’s future. Through hashtags, memes, and creative fan-made content, social media became the driving force behind the success of this cinematic experiment.

Media 69