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Consumers Crave Authenticity, And CMOs Can Deliver

Forrester IT

As the age of misinformation and slew of dubious corporate claims threaten consumers’ trust in brands, consumers are desperate for authenticity. While conventional wisdom suggests that authenticity means “being yourself,” that quickly breaks down when CMOs translate the sentiment into action.

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Hackers are using Punycode to create authentic-looking URLs in Google ads

TechSpot

Malwarebytes reports that attackers now use Punycode in Google Ads to make their URLs look even more authentic. A common tactic for getting people to download and install malware is to trick them into clicking a search ad disguised as the legit company that makes the desired software. Read Entire Article

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Report: 80% of fintech execs worry about authentication security tools

Venture Beast

Legacy IT authentication security tools, such as one-time passwords, possess vulnerabilities capable of being exploited. Read More.

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Mobile Malware Uses Deepfakes, Social Engineering to Bypass Biometric Authentication

SecureWorld News

A sophisticated form of mobile malware dubbed "GoldPickaxe" has been uncovered, which collects facial recognition data to produce deepfake videos, enabling hackers to bypass biometric authentication protections on banking apps. Experts warn that biometric authentication alone is not foolproof.

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2020 Database Strategies and Contact Acquisition Survey Report

Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

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Managing the whole lifecycle for human and machine authentication

CIO Business Intelligence

In my last column for CIO.com , I outlined some of the cybersecurity issues around user authentication for verification of consumer and business accounts. . FIDO as an industry initiative was set up a decade ago to standardize the need for strong authentication/password technologies. Well, yes, but there is more that tech pros can do.

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GitHub Discovers Authentication Issue

SecureWorld News

GitHub announced a security update due to a bug causing issues with the authentication of sessions. On March 2, GitHub received an external report of anomalous behavior for their authenticated GitHub.com user session. This would give them the valid and authenticated session cookie for another user.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.