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Survey: Marketers embrace AI at expense of metaverse investments

CIO Business Intelligence

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse.

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Voice of experience: Key lessons in telco transformation

TM Forum

TM Forum member Brad Pruner, Senior Director – Digital Transformation, Salesforce, offers key takeaways from 25 years of experience in the telecoms industry, which includes spearheading a multi-phased value chain transformation program for a communications service provider (CSP) in Canada. Engage users in the change.

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Winning the New Enterprise Sales Game: This Week’s B2B IT Forum

The Investing Edge

We are very pleased that our second B2B Enterprise IT Forum was so well received. All software ends up in the CIO’s budget for maintenance, so you have to keep the CIO in the loop in order to build a long term relationship within the organization. Thank you for all of the positive feedback. Ambrosino). If it’s decreasing, they’re not.

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Guide to Email Marketing for Small Business

Galido

Email marketing works for all businesses, especially the small B2B ones. In fact, multiple surveys were done which shows that B2B driven audiences consider email as the 3rd most influential source of information. With proper email marketing, you will be able to reach a large number of customers with almost nothing per email.

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Lufthansa’s digital future takes flight with ‘Digital Hangar’

CIO Business Intelligence

As with so many major change programs taking place in business at present, the impact of the Coronavirus pandemic was the trigger. “It And speaking about flying in an era of no-frills budget airlines and finding new digital means to win over customers and remain competitive, he adds that the flight is not a commodity experience.

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DEI tech reimagines workplace equity and attracts investors amid mounting calls for change

GeekWire

It also serves as a one-stop hub for various DEI programs and initiatives Remitly is running. Sidney James , the founder of Seattle-based B2B DEI platform Inyore , said he can definitely feel the tide shifting in his conversations with companies, who are now allocating more resources for DEI leaders and their needs. “All

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How NaaS deployment is shaping up

TM Forum

Telstra’s Mark Sanders, Principal Network Cloud, noted that his company has “a strong NaaS program and are well along, continuing to enhance our composition capabilities and [employ] Open APIs. In a recent TM Forum Benchmark report, What is connectivity-as-a-service?, It’s very much a bundling strategy underpinned by NaaS.

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