Forrester IT

AUGUST 29, 2022

To thrive in a turbulent year, B2B marketing leaders will need to spend strategically. Taking cues from fast-growing companies can help.

B2B 370

B2B Trends Data Company 370

Forrester IT

APRIL 20, 2022

What Kind of B2B Marketing Sandwich Will You Make? When analyzing a survey question from Forrester’s 2022 Global Marketing Survey (during lunch), it became apparent that high growth (>20% increase in annual revenue) companies and […].

B2B 358

B2B Survey Company Trends 358

Forrester IT

AUGUST 5, 2021

Forrester is launching new research focusing on technology innovation in the B2B payments space. We are on the lookout for companies that are automating and adding value to B2B payments services, particularly those driving innovation.

B2B 315

B2B Research Company Financial 315

Forrester IT

MAY 11, 2022

Forrester’s Marketing Survey, 2022, revealed insights that can help B2B marketing leaders strengthen their marketing strategy. Most companies are already in the midst of or have planned an entire transformation process […].

B2B 365

B2B Trends Survey Strategy 365

Forrester IT

FEBRUARY 13, 2023

Today, B2B buyers are making purchase decisions based on CSR criteria, the best talent gravitates to companies that live their values, and investors and other stakeholders are rewarding companies […] Those days are over.

B2B 195

B2B Social Company 195

Forrester IT

MARCH 9, 2022

B2B buyers increasingly seek out companies with values that align with their own. At this year’s B2B Summit North America, learn how B2B leaders can authentically demonstrate purpose.

B2B 195

B2B Authentication Company Research 195

Forrester IT

APRIL 18, 2023

Our annual POY awards, given at B2B Summit, celebrate companies that have achieved exemplary results in marketing, sales, or product management. Learn the seven companies that will be in the spotlight this year.

B2B 195

B2B Programming Company 195

Forrester IT

OCTOBER 11, 2023

Layoffs happen in B2B organizations too often and too regularly. For revenue enablement managers who want to be seen as leaders, you might as well be prepared for if, and when, the next one impacts your team. Here are five suggestions to simultaneously come to the aid of your internal customers and to up your […]

B2B 422

B2B Company 422

Forrester IT

MARCH 15, 2022

Should you choose a B2C-focused advertising platform to advertise to consumers and a separate B2B-focused advertising platform to advertise to business buyers? Or, are there advertising platforms that can do both and do it well enough to cover the range of B2C and B2B use cases across your company?

B2B 195

B2B Advertising B2C Company 195

Forrester IT

OCTOBER 26, 2022

As B2B companies look to minimize risk, those that orient their strategies and operations around their customer base will come out ahead.

B2B 195

B2B Strategy Company 195

Forrester IT

JUNE 2, 2022

On February 28, 2022, BP withdrew from a $25 billion investment in the Russian oil company Rosneft. This decision was an abrupt U-turn from a mere two weeks earlier, when the CEO of BP, Bernard Looney, confidently stated that the company would “continue the business of business” in the country, even as Russian troops massed […].

B2B 369

B2B Company Research Strategy 369

Forrester IT

JUNE 24, 2019

More than 500 B2B marketers told Forrester their company’s website is the most effective demand generation tactic for building awareness and increasing consideration.[i]

B2B 390

B2B Advertising Study Engineering 390

Forrester IT

MAY 4, 2020

Too many companies — especially those that enjoy initial success — ultimately fail because they cannot (or will not) meet their buyers’ evolving needs. To navigate successfully through the cataclysmic changes in B2B buying behaviors accelerated by the coronavirus pandemic, your organization will need to […].

B2B 362

B2B Meeting Company 362

Forrester IT

APRIL 12, 2024

This blog post is a brief overview of the 2024 B2B Summit North America session, "Building a Connected Messaging Team That Drives Alignment," where VP, Principal Analysts Barry Vasudevan and Ian Bruce will discuss current state of B2B messaging, companies that get it right, and how to build your connected messaging team.

B2B 259

B2B How To Company 259

Fountainhead

JULY 26, 2022

You’ve just landed a marketing leadership role at a Series-A or -B tech company – offering a SaaS product in the B2B space. So, I’m sharing these personal observations from 20+ years of leading marketing, product marketing, and product management teams in a number of small (and large) Enterprise B2B software/SaaS companies.

B2B 113

B2B Company Enterprise Enterprise 113

Forrester IT

NOVEMBER 7, 2023

The “great resignation” of 2021 saw many companies step up their employer branding to retain coveted employees and woo talent. When economic conditions shifted in 2022 and layoffs hit tech and other sectors in a dominolike fashion, we saw some employers pivot to attitudes that reflected the sentiment, “You’re lucky to be working here.”

B2B 379

B2B Fashion Company 379

Forrester IT

DECEMBER 14, 2022

(Part 1 of a two-part series) In the recently published Forrester Landscape report, we define B2B sales intelligence as: Solutions that offer data, insights, and data management services to optimize sales efficiency and effectiveness.

B2B 195

B2B Groups Data Report 195

Forrester IT

FEBRUARY 5, 2019

B2B marketing data provider DiscoverOrg announced on February 4th that the company is buying ZoomInfo. Our snap analysis is this is a smart move that shakes up the market and bolsters DiscoverOrg’s position in it.

B2B 337

B2B Data Analysis Company 337

Forrester IT

SEPTEMBER 26, 2022

Patagonia made headlines recently when founder Yvon Chouinard transferred ownership of the company to its nonprofit, Holdfast Collective, and its trust, Patagonia Purpose Trust, as a commitment to living its purpose to “save our home planet.”

B2B 343

B2B Nonprofit Company Trends 343

IT Toolbox

OCTOBER 20, 2022

According to SOCRadar, “the amount and scale of the leaked data make it the most significant B2B data leak in the recent history of cybersecurity.”. The post Misconfigured Azure Blob Storage Exposed the Data of 65K Companies and 548K Users appeared first on Spiceworks.

Storage 246

Storage B2B Company Data 246

TM Forum

JULY 26, 2022

The industry consensus is that 5G revenue growth will come from B2B opportunities. Provide customer experience levels that are the trademark of digital native companies. Seizing those opportunities in a rapidly changing competitive environment, however, will require telcos to address several pain points, as we discuss in this webinar.

B2B 130

B2B Industry Company 130

Forrester IT

OCTOBER 4, 2022

On the heels of the “great resignation,” where people were leaving jobs in search of better pay, more flexibility, and increased job satisfaction, we’re now seeing hiring freezes at some companies. This doesn’t mean that every company will cut […].

B2B 368

B2B Company Trends 368

GeekWire

OCTOBER 27, 2021

BitTitan , a Seattle-area cloud services provider, has been acquired by Idera , an Austin-based company that manages a portfolio of B2B software brands. The company reported double-digit revenue growth last year with the acceleration of cloud adoption amid the pandemic. Terms of the deal were not disclosed. BitTitan, ranked No.

B2B 118

B2B Software Software Company 118

Forrester IT

JUNE 4, 2023

In constantly changing and highly complex B2B markets, organizational growth hinges on the ability to uncover value for customers. Forrester Decisions for Revenue Operations is designed to help organizations strengthen alignment across the revenue ecosystem to maximize customer value and company performance.

B2B 369

B2B Company 369

Forrester IT

APRIL 6, 2023

The environment of B2B organizations and B2B marketing is changing rapidly, and it’s essential that companies keep up to stay ahead of the game. However, as the customer buying behavior changes, B2B organizations and their CMOs must take a […]

B2B 195

B2B Company Strategy 195

Forrester IT

AUGUST 11, 2021

Imagine a highly qualified candidate for an important role at your company reaches out to a current employee asking if they are happy and if they would recommend working for your organization. Is the reply a heart emoji? A clown face? A teardrop? Data from Forrester’s The State Of Customer Obsession 2021 survey demonstrates that […].

B2B 315

B2B How To Survey Data 315

Forrester IT

SEPTEMBER 13, 2018

We’ve just published “The Forrester Wave™: B2B Commerce Suites, Q3 2018,” and B2B companies, you’re in luck — you now have a viable list of options with a focus on B2B.

B2B 170

B2B SAP Oracle IBM 170

TM Forum

OCTOBER 20, 2021

Vodafone Business and Oracle Communications share the belief that co-creation is key to success in delivering B2B and B2B2X value in the 5G era. Future revenue growth for service providers will come primarily from B2B and B2B2X business models as we continue to move beyond connectivity. B2B & B2B2X opportunities with 5G.

B2B 130

B2B Oracle Strategy Mobile 130

TM Forum

NOVEMBER 15, 2022

Orange Cyberdefense, Orange Group’s security subsidiary, announced the acquisition of two Switzerland-based sister companies, SCRT and Telsys. , Tracking the CSPs that break out security revenue, Orange, Singtel, Spark, and Vodafone generated $1.65 Orange acquires Swiss security specialist. for an undisclosed sum.

B2B 130

B2B Security Wireless SMB 130

Forrester IT

JANUARY 28, 2021

Both business buyers and B2B sellers are increasing their participation in marketplaces. As the shift continues, companies that have experience of and actual success in marketing on marketplaces will reap the benefits of early adoption. B2B buyers rely less and less on enterprise account reps. […].

B2B 400

B2B Trends Enterprise Enterprise 400

GeekWire

APRIL 10, 2023

The 6-year-old firm invests in early stage B2B companies. The Seattle region has long been a hotbed for enterprise software companies, buoyed by hometown cloud computing giants Microsoft and Amazon. It also backed remote care company Optimize.health, and recently invested in an undisclosed Seattle company.

B2B 104

B2B Energy Software Software 104

Forrester IT

APRIL 20, 2023

Claiming a stake in revenue production has greatly improved the status of the marketing organization — and the CMO — in B2B companies. But without swift change, some of that hard-won strategic standing is vulnerable.

B2B 195

B2B Company Research 195

Forrester IT

APRIL 11, 2023

Customer value often is more about the company than it is about the customer. Learn how to generate genuine customer value — and grow revenue as a result.

B2B 195

B2B How To Company 195