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Data-Driven B2B Marketing Themes for 2024

Fountainhead

AI tools are being increasingly used to enrich customer data; not just to add missing contact information and addresses, but to uncover individual customer use-cases, jobs-to-be-done, existing tech-stacks, previous purchase history, social network engagement and more. to add to customer profiles.

B2B 130
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CMOs: Advancing From GenAI Pilots to Proficiency Doesn’t Come Easy

Forrester IT

The awe and wonder of genAI – instantly generating ad headlines, email copy, images for social posts, quality video, and more – is quickly fading as the complexities of adopting its capabilities into marketing workflows take center stage.

Social 429
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RightBound raises $15M more to automate B2B sales development

Venture Beast

Rightbound, a startup developing an AI-powered sales development platform, has raised $15 million in venture capital. Read More.

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Top Benefits of Hiring a B2B Marketing Agency

Galido

Information Technology Blog - - Top Benefits of Hiring a B2B Marketing Agency - Information Technology Blog. If you fail to reactivate your sales, despite having a marketing strategy implemented, you will probably need to look into some B2B marketing agencies as a partner. Why do I need to hire B2B marketing agency?

B2B 77
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Mailchimp acquires Chatitive, a B2B messaging startup and Madrona Venture Labs spinout

GeekWire

Mailchimp is known for its email marketing software but is now developing products for social media and digital advertising. Hollenbeck will become head of conversational SMS at Mailchimp, while other Chatitive team members — the startup employs less than 10 people — will also join the company.

B2B 104
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How AI can boost customer satisfaction, retention, and loyalty in the contact center

CIO Business Intelligence

The contact center is where customers interact with companies through various channels, such as phone, email, chat, or social media. With the help of IBM Consulting, Bouygues Telecom launched an initiative that empowered all business and IT functions to create, develop, and implement their own cloud-native AI applications.

IBM 116
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How Far has Face-Tracking Technology Come in 2016?

CTOvision

Looksery, the Ukrainian startup that developed Snapchat’s filter technology (which Snapchat acquired for $150 million), created software that can not only recognize a human face, but accurately map it to ensure that those fox ears are on top of your head and not floating in space.

Social 150