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Adobe’s Service Partners Are What Will Make It A Proper Enterprise Software Company

Forrester IT

Adobe strives to be an enterprise software company with the same reach and influence as Microsoft, Oracle, SAP and Salesforce. It built on that creative marketing and agency customer connection by acquiring Omniture, Day Software, Neolane, and more software vendors to enter the […].

Software 281
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5 Missteps New CMOs Should Avoid at Early-Stage B2B Companies

Fountainhead

You’ve just landed a marketing leadership role at a Series-A or -B tech company – offering a SaaS product in the B2B space. So, I’m sharing these personal observations from 20+ years of leading marketing, product marketing, and product management teams in a number of small (and large) Enterprise B2B software/SaaS companies.

B2B 113
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Delivering B2B and B2B2X value from co-creation

TM Forum

Vodafone Business and Oracle Communications share the belief that co-creation is key to success in delivering B2B and B2B2X value in the 5G era. Future revenue growth for service providers will come primarily from B2B and B2B2X business models as we continue to move beyond connectivity. B2B & B2B2X opportunities with 5G.

B2B 130
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How Order Management can empower telcos to unlock the B2B opportunity

TM Forum

found that despite this being a really mature software segment, there is significant new growth and a new breed of systems, appearing in the market. Much of this growth is driven by operators focusing on B2B markets with the realization that a lot of the new revenue opportunities for the next decade are in fact on the enterprise side.

B2B 130
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What are the emerging B2B hotspots for telcos?

TM Forum

Many communications service providers (CSPs) believe that the opportunity for strong revenue growth lies in providing new services to large enterprises. Yet no killer B2B application has emerged to give CSPs immediate and sustained business growth. Enterprise-article-Dean-placing-the-right-bets.png. external_url.

B2B 130
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Nokia, Telenor invest to address new enterprise security threats

TM Forum

As 5G and B2B services for vertical industries start to take deeper root, Nokia and Telenor are among the companies launching new initiatives to protect enterprise systems from emerging security threats. a new security software joint venture. a new security software joint venture. Nokia’s initiative is.

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Taking a page from the B2C book to improve B2B product user experience

CIO Business Intelligence

When you think of B2B products, chances are you don’t picture the seamless, intuitive user experience that comes alongside the best of B2C products. Most enterprise products have a reputation for being complex and versatile, but not simple and universal. They can—and should. Nothing about that screams “delightful.”

B2C 66