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Mobilized Employees Engage Buyers With A Trusted Voice

Forrester IT

Employees’ Advocacy Boosts Your Content And Customer Interactions While trust in brands has dwindled, B2B buyers hold those same brands’ employees in high regard as authentic and compelling sources of information. And they want to engage with them.

Mobile 276
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Introducing the B2B IT Forum

The Investing Edge

To fill this unmet need, we are hosting a new series of meet-ups we call the B2B IT Forum , with the inaugural event taking place on June 26 th. Each B2B IT Forum will focus on a core enterprise IT topic: security, social media, mobility, big data, etc. Food and beverages will be served.

B2B 131
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Mailchimp acquires Chatitive, a B2B messaging startup and Madrona Venture Labs spinout

GeekWire

” “It’s more important than ever for small businesses to reach their customers where they are, and mobile messaging is an incredibly effective way to do just that,” Mailchimp said in a statement. Mailchimp is known for its email marketing software but is now developing products for social media and digital advertising.

B2B 113
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Salesforce updates its Commerce Cloud with digital commerce capabilities

CIO Business Intelligence

The Commerce Cloud is a product suite aimed at helping organizations create unified buying experiences for their customers across channels, including mobile, social, and web. The suite consists of multiple products such as B2C Commerce, B2B Commerce, Order Management, Commerce Marketplace, and Payments.

Cloud 98
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Digital Content Distribution: Reasons You Need it 2023

Kitaboo

For example some forms of content might perform better on a more social platform, while others might do well through emails. Businesses can also increase engagement with their brand by distributing content through different channels, from social media to email marketing. Not every platform works for each content format.

eBook 78
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eBook Distribution: Expanding Your Digital Reach

Kitaboo

Strategies for Maximizing Distribution Impact Post on Social Media Collaborate with Influencers Leverage Email Marketing IV. Post on Social Media Post content related to the topics your eBook covers on social media channels like Facebook, Instagram, Twitter, etc., Table of Contents: I. Analyzing Distribution Data for Success V.

eBook 78
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Data mining for B2B churn and loyalty management in India and South Asia

TM Forum

However, the problem of identifying and predicting churn can differ between B2B and B2C customers. In this paper, we review a number of B2B churn prediction solutions from other domains, and draw lessons from B2C markets to prepare a framework for B2B churn prediction for India and South Asia markets. IBM blog figure 1.

B2B 130