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Marketers Must Embrace AI to Maximize B2B Event Success

Forrester IT

Marketers face long standing event planning and execution challenges In the ever-evolving landscape of B2B marketing, events continue to dominate marketing program spend. However, many event marketers struggle to fully capitalize on the value of their investments due to long-standing challenges.

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Exemplifying B2B Excellence: Forrester’s 2023 Programs Of The Year Award Winners

Forrester IT

Our annual POY awards, given at B2B Summit, celebrate companies that have achieved exemplary results in marketing, sales, or product management. Learn the seven companies that will be in the spotlight this year.

B2B 195
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Call For Entries: Forrester APAC B2B Marketing Awards 2023

Forrester IT

Forrester is excited to announce the opening call for entries to our annual APAC B2B Marketing Awards in two categories: B2B Programs of the Year and B2B Return on Integration Honors. The awards recognize outstanding achievement at the organization and function level from B2B marketing initiatives.

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Welcome To The Data-Deprived Future Of Frontline B2B Marketing

Forrester IT

Data deprecation is well under way, and it’s interfering with frontline B2B marketing programs. When To Start Being Concerned About B2B Data Deprecation Should you start being […]

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What We Learned From Our Own Data-Driven ABM Strategy

talking points, we thought it would be more helpful to examine an ABM program that ZoomInfo executed. ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.

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Call for entries for the Forrester B2B Summit EMEA awards is open

Forrester IT

With Forrester’s B2B Summit EMEA fast approaching, the call for entries is now open for our coveted B2B Return On Integration Honors and Program Of The Year Awards.

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Now Accepting Nominations: Forrester’s Demand & ABM Program Of The Year Award

Forrester IT

Has your company’s demand and ABM program earned bragging rights? Nominate it for Forrester’s 2023 B2B Program Of The Year Award and showcase it on stage at B2B Summit North America.

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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Inadequate contact inventory within universe.

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Contact vs. Company Intent Signal Data

Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.