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Prepare Now For Data Deprecation’s Impact On B2B Advertising

Forrester IT

The four forces driving data deprecation are already making a negative impact on B2B advertising use cases. B2B advertisers must change three key processes as soon as possible to ensure advertising success and buyer experience continuity.

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CSPs strengthen B2B security offerings

TM Forum

Orange, Telefónica, and Verizon each made moves this week to expand their security service offerings for enterprises, signaling the growing importance of managed security among revenue growth opportunities for communications service providers (CSPs). Orange acquires Swiss security specialist. for an undisclosed sum.

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B2B revenues: Catalyzing new growth

TM Forum

Traditional telecoms service revenues have stagnated for almost a decade and communications service providers (CSPs) are looking to new B2B lines of business to catalyze revenue growth. Why CSPs believe B2B is the answer to growth. The forecast trajectory of new service growth.

B2B 130
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B2B growth is coming, but how can CSPs capture it?

TM Forum

According to a recent TM Forum report for telco growth, more than 50% of surveyed (communications service providers) CSPs are optimistic about the growth of B2B revenues in the next five years. New services such as IoT, cloud service, and security are expected to grow fastest, mainly driven by digital transformation requirements from 5G.

B2B 130
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Delivering B2B and B2B2X value from co-creation

TM Forum

Vodafone Business and Oracle Communications share the belief that co-creation is key to success in delivering B2B and B2B2X value in the 5G era. Future revenue growth for service providers will come primarily from B2B and B2B2X business models as we continue to move beyond connectivity. B2B & B2B2X opportunities with 5G.

B2B 130
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How smart spaces can help monetize 5G and PON through B2B(2X) and partner ecosystems

TM Forum

In so doing, CSPs aim to use this Catalyst as a basis to create myriad high-speed, zero-touch B2B(2X) ecosystems. The Catalyst tested new commercial models, extending the traditional B2B model to a B2B(2X) model with several business interactions between the CSP, partners and customers in a smart space scenario.

B2B 130
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Discovering value in B2B and B2B2X ecosystems

TM Forum

Some digital offerings, like entertainment and gaming, could monetize untapped B2C opportunities, but the lucrative B2B segment offers the greatest opportunity to help industry verticals differentiate and tap into high-margin revenue streams. Security and governance across all layers of operations will be critical. Analysts predict.

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