article thumbnail

Videos in B2B Sales Outperform Other Content Formats

IT Toolbox

Discover how videos perform in B2B sales compared to other content formats and the best practices for using videos in sales. The post Videos in B2B Sales Outperform Other Content Formats appeared first on.

B2B 246
article thumbnail

B2B Marketing And Sales: Combat Digital Sameness With Video

Forrester IT

Video has incredible power for B2B marketing and sales to deliver lots of information in a small, engaging package. Join me and my colleague Cheri Keith at TechX for our session, “Switched On: Four Must-Have Video Technologies,” to find out how to supercharge your campaigns.

B2B 481
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Create More Video To Engage Your B2B Buyers

Forrester IT

If a picture is worth 1,000 words, then what is a video worth? The human brain processes video 60,000 times faster than text, so that’s a whole lot of words. B2B buyers are wired to deal with visual information and to remember stories. Reading large blocks of text is the type of […].

B2B 388
article thumbnail

How B2B Marketing Leaders Will Build A Path To Growth: A Discussion

Forrester IT

Forrester CMO Shirley Macbeth interviews VP and Senior Research Director Jennifer Ross on the results of our 2021 Global Marketing Survey, which reveals what B2B marketing leaders are doing and planning to do to weather the ongoing uncertainty.

B2B 370
article thumbnail

Two Important Video Questions Answered

Forrester IT

Brands know that video resonates with their buyers, but if you’re new to producing video, the format can be daunting. There’s a great opportunity for B2B marketers to use video to help distill and showcase their company’s big ideas.

Video 261
article thumbnail

WATCH: AI Uncovers The Dark Data Of Video

Forrester IT

We’ve got two new reports coming soon on video technology, which address challenges that organizations have both internally and externally with video content. Sam Stern and I worked on the employee experience Now Tech while Laura Ramos and I focused on video for B2B marketing and sales.

Video 311
article thumbnail

How smart spaces can help monetize 5G and PON through B2B(2X) and partner ecosystems

TM Forum

In so doing, CSPs aim to use this Catalyst as a basis to create myriad high-speed, zero-touch B2B(2X) ecosystems. The Catalyst tested new commercial models, extending the traditional B2B model to a B2B(2X) model with several business interactions between the CSP, partners and customers in a smart space scenario.

B2B 130