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5 Key Takeaways from The Forrester B2B Conversation Automation Solutions Wave

Forrester IT

B2B buyers have high expectations for their interactions with providers. B2B conversation automation vendors forged a market in their early response to increasing expectations for personalized, responsive interactions.

B2B 214
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It’s Time Chatbots And Virtual Assistants Play A Bigger Role In The B2B Buyer Journey

Forrester IT

With collective commute times down to zero and face-to-face meetings all but impossible, we’ve seen the B2B buyer journey become an almost exclusively digital experience. These solutions are already popular in B2C and B2B markets, creating experiences that: Meet modern buyers’ expectations of immediacy.

B2B 508
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B2B Leaders Will Find CX North America Literally And Virtually Stimulating

Forrester IT

Learn how we'll help firms master B2B customer experience at the CX North America live virtual experience on June 16-18, 2020.

B2B 337
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Important Questions To Answer Before Making Your Events Virtual

Forrester IT

Back in March, Nick Barber and I teamed up to help B2B marketers assess whether virtual events were a viable alternative to physical, as COVID-19 forced event managers to cancel in–person events wholesale.

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Announcing The Forrester New Wave™: B2B Conversation Automation Solutions, Q3 2022

Forrester IT

Marketers and technology vendors alike are rethinking approaches to engagement and enablement in response to the consumer-like behaviors of B2B buyers, heightened expectations for digital experiences, and the demands of a modernized workforce.

B2B 367
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Buyer Insights: Findings From The 2021 B2B Buying Survey

Forrester IT

Forrester’s fifth B2B Summit APAC will be held in Singapore on 14 and 15 September 2021 through a live virtual experience. It will provide best practice research developed to address the unique challenges APAC B2B marketers face in these challenging and evolving times we live and work in.

B2B 281
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B2B Marketing Event Trends: Virtual Is Here To Stay; Hybrid Is On The Way

Forrester IT

The past 18 months have seen B2B events undergo the most profound period of change this century. At the start of the pandemic marketers were forced to adopt virtual events. As protective vaccines became available, we’re now starting to see initial signs of in-person event activity returning. But what does the future hold?

B2B 195