Forrester IT

JULY 13, 2020

On Wednesday, July 15, we’re inviting executives from all companies — large and small, B2B, and B2C — to participate in our inaugural CX Reality Day and test out the real experiences that their brand delivers to customers.

B2C 275

B2C B2B Company Strategy 275

Forrester IT

AUGUST 19, 2020

The COVID-19 pandemic upended the 2020 plans of many B2C marketers — amounting to a projected 28% decline in US marketing spend through 2021. Many companies, especially those in hard-hit industries like travel and fashion retail, were […].

B2C 284

B2C Fashion How To Travel 284

IT Toolbox

MAY 30, 2023

Discover what B2B companies can learn from B2C brands to provide excellent service experiences and stay competitive. The post Product or Service Quality Matters the Most in Customers’ Decision To Work With a Business appeared first on Spiceworks.

B2C 130

B2C B2B Company 130

TM Forum

APRIL 4, 2023

Ulrich Irnich, CIO Vodafone Germany, shares how the company has simplified its delivery of converged B2C services.

B2C 141

B2C System Company 141

Forrester IT

APRIL 22, 2019

Boeing is learning the hard way that B2B companies are no longer immune from brand crises that typically only affected B2C companies subject to empower customer scrutiny.

B2C 256

B2C B2B Company 256

Forrester IT

FEBRUARY 26, 2020

Leaders are using the term “company values” with such force and frequency that it’s hard not to toss it into the infamous camp of marketing buzzwords. Google data shows that “company values” as a search term is twice as popular today as it was in 2015. Talk of company values is not to be dismissed […].

Company 284

Company Google Data B2C 284

Forrester IT

JANUARY 11, 2022

Cigna Health, Coca-Cola, Facebook, Mercedes, Philips, Planet Fitness, and Walmart each ran agency reviews in 2021 resulting in hiring a global marketing company to manage creative, […].

Company 195

Company Advertising B2C Trends 195

Forrester IT

JUNE 26, 2020

Adobe strives to be an enterprise software company with the same reach and influence as Microsoft, Oracle, SAP and Salesforce. It successfully pivoted its creative tools business into a proper SaaS offering.

Software 275

Software Software Enterprise Enterprise 275

Forrester IT

MARCH 16, 2023

High Prices Have Bouyed Revenue Growth In 2022, the amount of money U.S. consumers spent (what the Bureau of Economic Analysis calls personal consumption expenditure, or PCE) increased by 9% over 2021. Not all of that is considered “real” spending – that is, people buying more stuff. Of the 9% increase in spending, 6% came […]

Company 195

Company Analysis B2C Trends 195

Forrester IT

MAY 17, 2023

Growth, while essential, will remain elusive in 2023. How can you craft a strategy to grow revenue and create value for this year and beyond?

Company 195

Company Strategy B2C Trends 195

Forrester IT

APRIL 28, 2020

Here at Forrester, we know today’s consumer has an unprecedented amount of power. But we need your expertise to help us deduce exactly how deeply the consumer is disrupting the media industry — before, during, and after the pandemic. We’re currently working on a report specifically for media firms – to help you explore your […].

Media 265

Media Company Industry Report 265

Forrester IT

MARCH 21, 2018

If there’s any industry whose content should inspire trust, it’s that of the investment and wealth management industry. They’re asking consumers to entrust their nest eggs with them. And there are lots of eggs. PwC forecast that the mass affluent segment alone would put up to $10 trillion under management by 2020.

Company 244

Company Analysis Industry Financial 244

CIO Business Intelligence

JULY 25, 2023

Salesforce is adding new features to its Commerce Cloud that will help organizations embed digital commerce capabilities into sales, service, or marketing processes to drive more revenue, the company said on Tuesday. In June, the company released its generative AI assistant for commerce, dubbed Commerce GPT.

Cloud 93

Cloud B2C B2B Enterprise 93

Computerworld Vertical IT

OCTOBER 8, 2021

Companies with B2B or B2C apps can dive inside the information made available by users to extend their reach and better understand their customer base — what works, what doesn’t, and where core customers are located. That’s great for developers, but what does it mean to enterprise users? For most, it’s an opportunity.

B2C 87

B2C B2B Apple Enterprise 87

GeekWire

MAY 30, 2023

Trilogy invests in both B2B and B2C startups. “We are steadfast partners with long-term conviction about how the ideas of today can become big companies five, 10, and 15 years down the road.” Founded in 2015, Gamesight helps game companies market their products. Gaming industry vet Adam Lieb leads the company as CEO.

B2C 82

B2C Wireless B2B Groups 82

Forrester IT

AUGUST 27, 2018

In our latest report, Case Study: Advanced Measurement Transforms Marketing, we profile two companies — a retail bank and a global prestige beauty brand — about their implementation and management of their advanced measurement strategy. Marketers, need inspiration to get started with advancing your marketing performance measurement strategy?

Case Study 170

Case Study Company Banking Retail 170

Forrester IT

APRIL 1, 2024

In the year following Bud Light’s cancellation, the company faced material backlash from both the LGBTQIA+ and conservative communities for their transgression of core brand values. […] As we reach the anniversary of Bud Light’s marketing blunder, we’ve taken a look back into what really happened to fuel the iconic brand’s crisis.

Company 416

Company Advertising B2C 416

TM Forum

NOVEMBER 5, 2021

CSPs have a huge opportunity to create new complex products and solutions for the B2C market. a de-risking of the opportunity - CSPs preferred guaranteed wholesale revenues to uncertain B2C revenues. assembled with the help of partners. But this isn’t just a one-way opportunity. limited innovation capabilities (i.e.

B2C 130

B2C Transportation B2B Network 130

Forrester IT

MAY 10, 2022

The Supreme Court’s leaked draft opinion on Roe v. Wade has intensified calls for brands to respond to the abortion debate. But your primary focus should be on your employees and your customers.

Company 195

Company B2C 195

TM Forum

JULY 26, 2022

Open APIs facilitate standardization across group companies and help us add value to our customers by fostering interoperability across different industry players. What TM Forum Open APIs are most valuable to your company? As trusted integration partners, we implement APIs that are the best-fit for our customer’s digital needs.

B2C 130

B2C Telecommunications B2B Programming 130

Forrester IT

FEBRUARY 23, 2024

The California attorney general’s office reached a settlement with DoorDash after the food delivery company sold customer data without proper notice or opt out controls. It got slapped with a measly $375,000 fine (for context, DoorDash’s stock price is $122 and change), but don’t brush this off as a one-and-done.

Data 403

Data Company B2C 403

Forrester IT

OCTOBER 16, 2023

Expect the company to have made more headway with its password-sharing crackdown. Last quarter, the company said that revenue from advertising is “not yet material enough” but that it’s […] Netflix will report its Q3 2023 earnings on Wednesday. In spite of this, all eyes (and ears) will be on the state of Netflix’s ad business.

Advertising 403

Advertising Report Company B2C 403

CIO Business Intelligence

FEBRUARY 15, 2024

Like many incumbents in the consumer packaged goods (CPG) industry, Henkel was slow to embrace digital technologies, resulting in a widening disconnect between the 147-year-old company and the changing needs of its customers. Big CPG companies like Henkel can spend billions on trade promotion, so there’s a lot at stake in getting it right.

SAP 135

SAP Industry B2C Tools 135

GeekWire

JANUARY 18, 2024

Three of the ten startups in the accelerator that year (Remitly, Outreach, Zipline) went on to become billion-dollar companies — a 30% unicorn rate. This year’s cohort, under the direction of managing director Marius Ciocirlan , doubled in size to 24 companies. But the 2024 group may have a chance.

B2C 123

B2C Engineering Microsoft Applications 123

All Things Distributed

SEPTEMBER 4, 2017

Secondly, there is enough affordable computing capacity in the cloud for companies and organizations, no matter what their size, to use intelligent applications. We dare to claim that we are the company that has been applying AI and ML as a business technology the longest. As a result, there is a critical mass of data available.

Company 149

Company Artificial Intelligence Applications Examples 149

CIO Business Intelligence

FEBRUARY 20, 2023

They handle complex tasks such as customizing the platform, configuring advanced security features, and optimizing performance while ensuring the platform aligns with company requirements and goals.

Training 64

Training B2C Cloud Applications 64

CIO Business Intelligence

DECEMBER 6, 2023

of B2C customers voted for Automation and AI as the top feature of support software. Gen AI makes advanced analytics and content creation capabilities much more accessible to companies that don’t have the staff or the budget to invest in traditional, resource-intensive AI initiatives. In a 2023 Freshworks Benchmark Report , 42.7%

Retail 103

Retail B2C Budget Tools 103

TM Forum

OCTOBER 4, 2021

As Telia Company ramps up its digital transformation it is using automation to improve customer experience through faster service delivery and has zero-touch automation in its sights, notably for network slicing. and is using it to drive transformation across its operating companies. TM Forum’s Open Digital Architecture (ODA).

B2C 130

B2C Network Case Study B2B 130

Forrester IT

APRIL 10, 2024

The company created the site in 2017 as a subdomain, stretched its own content to fit more ad formats (e.g., Last week, Forbes was accused of misleading major advertisers with a spoof of its own website – www3.forbes.com. forbes.com.

Advertising 212

Advertising Company B2C 212

Forrester IT

JANUARY 30, 2024

The answer tomorrow is that you won’t need to consciously think about personalizing individual consumer interactions because companies will graduate to delivering invisible experiences (formerly called anticipatory experiences* in our research).

Research 242

Research Company B2C 242

Forrester IT

NOVEMBER 8, 2023

Impulse spending behavior is growing — and companies are finding opportunities both online and offline to entice consumers to add to their basket. Forrester’s February 2023 Consumer Pulse Survey found that roughly one in two of US and UK Gen Z adults report making impulsive decisions when shopping.

Survey 399

Survey Retail Report Company 399

ComputerWorld Consumerization IT

NOVEMBER 5, 2015

Dropbox CEO Drew Houston says his company is about more than just B2C cloud sync now. Dropbox launches new Enterprise edition at its Dropbox Open conflab. But rival Box, Inc. is throwing shade with fighting talk. But Box CEO Aaron Levie is trying to spoil Drew's party, with his cruel, hurtful words. Children, children.

Enterprise 113

Enterprise Enterprise B2C Cloud 113

TM Forum

NOVEMBER 3, 2021

While there is much focus within the telecoms industry currently on new revenue opportunities in the B2B and B2B2X markets, the drive to increase profitability will also require CSPs to press a giant reset button on their B2C solutions. Figure 1 B2C solutions provision – CSP SWOT analysis. Promising B2C solutions.

B2C 130

B2C Mobile Network Security 130

CIO Business Intelligence

JUNE 21, 2023

When Tom Peck joined Sysco during the peak of the COVID-19 pandemic, his major goal was ensuring the survival of the world’s largest food service delivery company and helping its thousands of customers stay afloat. The pandemic forced us to review our company and the entire industry.” Surviving the pandemic wasn’t enough,” Peck adds.

B2B 73

B2B B2C Cloud Tools 73

Forrester IT

MARCH 21, 2024

Antitrust action against companies is intended to thwart monopolistic behavior that a government believes impedes competition and hurts consumers. What’s the lawsuit about? The United States Department of Justice has announced an antitrust lawsuit against Apple.

Apple 242

Apple Government Company B2C 242

Forrester IT

OCTOBER 24, 2023

Though the end customer doesn’t necessarily distinguish between different types of interactions, companies acutely know that different personalized tactics require different strategies, data, and technology. Consumers and customers interact with brands across their customer journeys (see figure). Many of these moments are personalized.

Strategy 385

Strategy Data Company B2C 385

TM Forum

JULY 11, 2022

What are your company’s sustainability goals and how do you measure them? are important in helping push all companies in the same direction. Our goal at Orange Poland is the same as the rest of Orange Group – to achieve net zero carbon by 2040 for both our own emissions (scopes 1+2) and those of our value chain (scope 3).

Energy 147

Energy B2C Education B2B 147