Forrester IT

JANUARY 27, 2020

B2C customer data platforms (CDPs): all the hype, none of the follow through. That summarizes the analysis of the CDP space in our inaugural report on the category in 2018. We continue to field client inquiries about the CDP market — but the tone from marketers has grown increasingly skeptical, and vendors are asking less […].

B2C 306

B2C Analysis Report Data 306

Forrester IT

OCTOBER 25, 2022

Read our B2C marketing predictions for 2023. Short-term wins will be the name of the game next year. Yet a few savvy CMOs will blend both offense and defense into a smart growth strategy.

B2C 195

B2C Strategy Data 195

Forrester IT

OCTOBER 16, 2023

To dive deeper, I talked to B2C marketing leaders in the financial services industry across the region and learned more about their priorities, challenges, and best […]

Financial 429

Financial B2C Survey Data 429

Forrester IT

MAY 24, 2022

The flurry of changes in the advertising and marketing ecosystem driven by cookie and ID deprecation, rising walled gardens, and privacy-preserving measures, has B2C marketers scrambling for solutions to help them develop data-driven marketing strategies.

B2C 369

B2C Data Advertising Strategy 369

Forrester IT

APRIL 22, 2019

Our 2019 B2C Marketing predictions hone in on the impact of rising customer power. This year, we called that consumer desire for better data control, better experiences (especially in social), and better connections to their values […].

B2C 313

B2C Social Data 313

Forrester IT

FEBRUARY 2, 2023

In the era of data deprecation, many B2C marketing clients are asking me “how can I get more first-party data?” or “how do I get more customers to share data with me?”

B2C 195

B2C Data Strategy Enterprise 195

Forrester IT

JANUARY 26, 2024

I’m pleased to announce the publication of The B2C Customer Data Platform Landscape, Q1 2024. Forrester’s landscape research is a valuable resource for marketers to understand and differentiate the range of solutions available to them in a very dynamic market.

B2C 265

B2C Research Resources Data 265

Forrester IT

JUNE 8, 2021

Consumer data deprecation is poised to upend B2C marketing. Take these four immediate actions to prepare your data-driven marketing practice.

B2C 284

B2C Data 284

Forrester IT

NOVEMBER 18, 2020

2020 has been a year of unprecedented political, social, economic, and healthcare disruption — and 2021 shows no signs of these trends slowing down. How should European consumer marketing leaders prepare for the coming year?

B2C 371

B2C Healthcare Trends Social 371

CIO Business Intelligence

JULY 23, 2023

When you think of B2B products, chances are you don’t picture the seamless, intuitive user experience that comes alongside the best of B2C products. While B2B user experience focuses on providing in-depth content and adaptability, the B2C user experience delivers ease of use and, in the best cases, customer delight. Data Management

B2C 76

B2C B2B Enterprise Enterprise 76

Forrester IT

NOVEMBER 1, 2022

Use your loyalty program to collect consumer data and boost B2C sales this holiday season.

B2C 195

B2C Data Programming 195

Forrester IT

OCTOBER 26, 2021

Forrester sees 2022 as a tale of two B2C CMOs: Some will be sidelined by the likes another chief “something” officer. However, elite CMOs (those with data, martech, customer experience, and product chops) will capitalize on this moment in time to duly expand their remit across the marketing mix.

B2C 360

B2C Data Advertising Strategy 360

Forrester IT

OCTOBER 26, 2018

Six months ago we started a conversation about customer data platforms (CDPs). The timing was right; CDPs were driving attention towards a historically sleepy corner of the martech universe centered around data management, gaining traction among vendors, and racking up mentions in the marketing trade press.

B2C 353

B2C Data System 353

Forrester IT

MARCH 21, 2023

B2C marketers must understand customers and create value exchanges in their individual moments of need. A cross-channel marketing hub (CCMH) can help marketers overcome data and channel integration complexity to consistently engage […] Empowered customers expect seamless cross-channel experiences.

B2C 195

B2C Strategy Data 195

Forrester IT

FEBRUARY 23, 2024

The California attorney general’s office reached a settlement with DoorDash after the food delivery company sold customer data without proper notice or opt out controls. It got slapped with a measly $375,000 fine (for context, DoorDash’s stock price is $122 and change), but don’t brush this off as a one-and-done.

Data 403

Data Company B2C 403

Forrester IT

OCTOBER 30, 2019

Regulations, consumer wariness, and the consequences of misbehavior will create a challenging landscape for B2C marketers and brands.

B2C 310

B2C Data 310

Forrester IT

NOVEMBER 22, 2022

In 2023, marketers plan to spend more on paid and organic search despite data deprecation and economic headwinds. According to Forrester’s Q3 B2C Marketing CMO Pulse Survey, 82% of CMOs plan to increase paid search budgets and 74% plan to increase SEO budgets in 2023. As search budgets grow, the medium is changing radically.

B2C 195

B2C Budget Report Survey 195

Forrester IT

MARCH 8, 2024

First, the Federal Trade Commission dropped a blog post stating that “Browsing and location data are sensitive. With two moves, the federal government bucked its reputation for moving at a glacial pace this week.

Data 403

Data Energy Government B2C 403

Forrester IT

SEPTEMBER 6, 2022

This is especially true during turbulent times as B2C marketers confront a range of challenges and opportunities such as changing consumer needs, data deprecation, and a post-pandemic/pre-recession economy. Enterprise marketing suites are the foundation of the marketing technology stack.

B2C 195

B2C Enterprise Enterprise Data 195

Forrester IT

JANUARY 10, 2022

Customer data platforms (CDPs) are among marketers’ top marketing technology (martech) priorities in Asia Pacific (APAC).

B2C 195

B2C Survey Data 195

Forrester IT

APRIL 18, 2023

“Get more data” isn’t a strategy. A winning marketing data strategy has to be specific and detailed. Learn more in this preview of my CX North America session.

Data 369

Data Strategy B2C Government 369

Forrester IT

OCTOBER 29, 2020

The percentage of European B2C marketers considering improving CX as their company’s top business priority has jumped from 26% in 2019 to 46% in 2020. CMOs are fully aware of the importance of customer data to personalise experiences. The employee data tsunami is […].

B2C 204

B2C Data Trends 204

GeekWire

JULY 10, 2020

But several of this month’s biggest movers up the list are B2C startups including 3D printing company Glowforge (No. But several of this month’s biggest movers up the list are B2C startups including 3D printing company Glowforge (No. However, two of the top B2C companies on the index — vacation rental hub Vacasa (No.

B2C 122

B2C Company Education Virtualization 122

Forrester IT

OCTOBER 25, 2018

Accordingly, our Forrester Analytics data shows that 75% of marketers have already implemented or are planning to implement a solution to manage this market in 2018, and seventeen percent of B2C marketers consider influencers one of […]. The size of the influencer market on Instagram alone is set to grow $2.38 billion next year.

B2C 307

B2C Data Strategy Social 307

Forrester IT

JULY 21, 2023

Third-party data is any data your organization uses that you don’t own and didn’t collect; basically, anything you buy or retrieve for free from a data marketplace, data exchange, government agency, or data services company (e.g., Use of third-party data is nearly universal.

Data 195

Data Government Company B2C 195

Forrester IT

AUGUST 1, 2022

Location data is getting a lot of attention lately — most recently thanks to the Federal Trade Commission’s announcement that it is “committed to fully enforcing” laws that protect sensitive data, including location and health, after the overturning of Roe v.

Data 195

Data B2C 195

Forrester IT

JANUARY 29, 2019

That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report). Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences.

B2C 338

B2C Strategy Enterprise Enterprise 338

Forrester IT

JANUARY 11, 2022

Start 2022 with renewed marketing opportunity by assessing your data strategy and finding opportunities to round out your understanding of customers and prospects.

Strategy 370

Strategy Data Apple Examples 370

Forrester IT

JUNE 22, 2023

Marketers want to capture as much zero- and first-party data as possible, whether that’s email addresses, marketing opt-ins and other consent, or more granular data about who a customer is and what they’re interested in.

Data 195

Data B2C Strategy 195

TM Forum

AUGUST 12, 2022

Join this webinar to: Review CSP revenue trends across B2B and B2C markets. Deep dive into cloud, security, IoT, data-as-service and other new lines of business. Assess CSPs' focus in different vertical markets. Explore the key technologies that CSPs are deploying to achieve growth.

B2C 130

B2C B2B Trends Cloud 130

TM Forum

DECEMBER 22, 2021

Around the world, mobile network operators (MNOs) are bullish about 5G because of the new opportunities in B2C and B2B markets they believe will result from partnership models. But the opportunities varies widely, especially in Asia-Pacific, a region comprising strikingly diverse mobile markets, as we explore in our report.

B2C 130

B2C B2B Mobile Network 130

TM Forum

JANUARY 25, 2022

Over time, however, new entrants and high mobile subscriber penetration led to the start of B2C saturation. By the end of this era, overall B2C sector growth began to slow. Second Era—Data and Video (2009-2019). By the end of 2019, nearly two-thirds of CSPs were experiencing commoditization in the B2C market.

B2C 182

B2C B2B Architecture Cloud 182

Forrester IT

FEBRUARY 5, 2020

(coauthored with David Novitzky) Marketers use a wealth of consumer data for digital media buying, audience insights, targeting, measurement, and personalization.

Data 437

Data Media B2C Advertising 437

Forrester IT

SEPTEMBER 14, 2022

Loyalty programs, rife with first-party data, are seemingly a salve to the challenges posed by the forces of data deprecation. But even loyalty marketers struggle to effectively collect and use data.

Data 195

Data Programming B2C Strategy 195

Forrester IT

JUNE 16, 2023

True customer understanding requires a holistic data approach to unlock valuable insights, create differentiated experiences, and cultivate a customer’s brand loyalty.

Data 150

Data B2C 150

Forrester IT

NOVEMBER 4, 2016

In 2015, we saw the first big signal that the health insurance industry is pivoting from B2B to B2C-whether they're ready or not-as the percent of business served by group contracts dropped to 48%. Providers and payers continue to struggle to understand what engages the healthcare consumer.

Big Data 150

Big Data Virtualization Insurance Healthcare 150

Forrester IT

JULY 30, 2020

The data landscape for marketers is in disarray as browsers render third-party cookies obsolete and Apple gives users the ability to opt out of sharing IDFAs (IDs for advertising). For marketers, it may seem like precious sources of customer intel are disappearing left and right.

Data 300

Data Intel Advertising Apple 300