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Meet Your Newest B2C Martech Analyst

Forrester IT

Do you work with marketing resource management (MRM) or mobile engagement automation (MEA) tools? I’m Steph, the newest member of Forrester’s B2C martech research team. I’ve been at Forrester for four years, first as a research associate and most recently as a researcher on the B2C marketing […].

B2C 311
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This Halloween, Don’t Get Spooked By In-Game Mobile Ads

Forrester IT

Buried under the lede is the fact that it now owns King, a hugely successful mobile advertising platform with over $300 million in advertising revenue annually. Microsoft completed its largest ever acquisition of Activision Blizzard earlier this month.

Mobile 391
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20 Mobile Trends for 2020

Forrester IT

It made me realize Forrester no longer publish dedicated “mobile” predictions. Because, mobile has simply become a key driver and enabler of business transformation. Mobile is embedded everywhere. However, many brands wrongly think they have ticked the mobile box and […].

Mobile 384
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Reimagine Mobile To Activate Your Total Brand Experience

Forrester IT

I focus a lot of my research on marketing innovation and have been working on mobile (first as marketing guy at a telco in 1998 then as an analyst) for more than 20 years. However, it is still fascinating to me to see how many marketers wrongly think their company has fixed mobile basics or […].

Mobile 340
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Introducing Forrester’s Five-Part Mobile Site Best Practices Series For Retailers

Forrester IT

We highlight best practices in five key aspects of the customer shopping journey on retail mobile sites.

Retail 195
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Marketers, Sharpen Your Mobile Messages

Forrester IT

Use these five criteria to enhance the efficacy of your mobile messaging practices. It's time to meet your customers where they are.

Mobile 195
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4 Benefits of Creating a B2C Mobile App

IT Toolbox

Seventy-five billion apps were downloaded on Apple and Android devices in 2015, and the number of mobile app buyers in the United States is predicted to reach 85 million by 2019. As more consumers shift to mobile, you can capitalize

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