Forrester IT
SEPTEMBER 9, 2020
I don’t know about you, but I really like a good cheese board. You get a little bit of everything — a variety of cheeses, crackers, some meats, some fruit, maybe a little honey and nuts to spice it up. My wife and I were really into upping our cheese-board game during the months of […].
Forrester IT
OCTOBER 20, 2020
My colleague Joe Stanhope and I have previously written about how The Future Of Enterprise Marketing Technology hinges on marketing alignment with customer experience (CX) strategies. To be successful, marketers must orchestrate personalized experiences that deliver value in their customers’ moments of need.
Forrester IT
JANUARY 13, 2020
How can enterprise buyers gauge if their vendor partner has a robust internal strategy and thus […]. How do you build reputation? How do you gain trust and sustain it? These questions are as fundamental for every organization as it is for every individual personally. Trusting a company is even more critical from a buyer perspective.
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