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Meet Forrester’s New Senior Analyst Covering Performance Marketing: Nikhil Lai

Forrester IT

According to Forrester’s Marketing Survey, 2022, more than 60% of B2C marketing decision-makers plan to increase their paid media investments in “performance” channels such as search, social, and online video. Brands are funneling more dollars into “performance” channels in pursuit of maximum return on advertising spend.

B2C 195
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GeekWire 200 update: Health tech and B2C startups rise up rankings of top PNW companies

GeekWire

Accolade CEO Raj Singh on video in New York’s Times Square for the virtual ringing of the Nasdaq opening bell. But several of this month’s biggest movers up the list are B2C startups including 3D printing company Glowforge (No. However, two of the top B2C companies on the index — vacation rental hub Vacasa (No.

B2C 113
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Video Drives Online Display Advertising Spending But With Some Limitations

Forrester IT

Online video offers marketers and media firms an immersive and interactive form of communication with targeted user groups. Three Chinese digital giants — Baidu, Alibaba, and Tencent (BAT) — are investing aggressively on their online video platforms, namely Baidu’s iQiyi, […].

Video 352
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Asia Pacific Online Video Advertising Spend Will Reach $53.7 Billion By 2023

Forrester IT

Increasing internet penetration, better data infrastructure, and increasing adoption of 4G and now 5G are driving video consumption in Asia Pacific. The Asia Pacific region is a mix of heterogeneous markets such as Australia, Japan, South Korea, China, and India.

Video 343
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2030 Vision: How the telco industry’s past successes will shape its future

TM Forum

Over time, however, new entrants and high mobile subscriber penetration led to the start of B2C saturation. By the end of this era, overall B2C sector growth began to slow. Second Era—Data and Video (2009-2019). By the end of 2019, nearly two-thirds of CSPs were experiencing commoditization in the B2C market.

B2C 182
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DTWS: The ability to connect businesses will drive telco revenue growth

TM Forum

Watch the video where he shares: What factors CSPs should start considering now to prepare for the future. How CSPs can differentiate in the highly competitive market and increase their commoditized B2C market. What their customers are asking for to meet the needs of 5G and enable flexibility, scalability, efficiency, and openness.

B2C 130
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CMOs: Advancing From GenAI Pilots to Proficiency Doesn’t Come Easy

Forrester IT

The awe and wonder of genAI – instantly generating ad headlines, email copy, images for social posts, quality video, and more – is quickly fading as the complexities of adopting its capabilities into marketing workflows take center stage.

Social 429