Meet Forrester’s New Senior Analyst Covering Performance Marketing: Nikhil Lai
Forrester IT
MAY 24, 2022
According to Forrester’s Marketing Survey, 2022, more than 60% of B2C marketing decision-makers plan to increase their paid media investments in “performance” channels such as search, social, and online video. Brands are funneling more dollars into “performance” channels in pursuit of maximum return on advertising spend.
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