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It’s Time Chatbots And Virtual Assistants Play A Bigger Role In The B2B Buyer Journey

Forrester IT

It’s time for B2B marketers to close the gaps in their customers’ digital experiences with the assistance of automated conversations created by chatbots and virtual assistants (VAs). These solutions are already popular in B2C and B2B markets, creating experiences that: Meet modern buyers’ expectations of immediacy.

B2B 506
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GeekWire 200 update: Health tech and B2C startups rise up rankings of top PNW companies

GeekWire

Accolade CEO Raj Singh on video in New York’s Times Square for the virtual ringing of the Nasdaq opening bell. 98point6’s virtual healthcare platform. But several of this month’s biggest movers up the list are B2C startups including 3D printing company Glowforge (No. Internships have gone virtual.

B2C 118
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2017 Predictions: Big Data, Digital, and Virtual Care Key to Engage Healthcare’s Empowered Consumer

Forrester IT

In 2015, we saw the first big signal that the health insurance industry is pivoting from B2B to B2C-whether they're ready or not-as the percent of business served by group contracts dropped to 48%. Providers and payers continue to struggle to understand what engages the healthcare consumer.

Big Data 150
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2030 Vision: How the telco industry’s past successes will shape its future

TM Forum

Over time, however, new entrants and high mobile subscriber penetration led to the start of B2C saturation. By the end of this era, overall B2C sector growth began to slow. By the end of 2019, nearly two-thirds of CSPs were experiencing commoditization in the B2C market. Second Era—Data and Video (2009-2019).

B2C 182
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Consumers Aren’t Ready For The Metaverse, Yet

Forrester IT

In its current state, the metaverse is prime (virtual) real-estate for brands looking to make press headlines, test and learn, and reach a subset of the Gen Z audience. Brands that expect a revenue-based ROI from their metaverse custom media buys will be sorely disappointed.

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Reflections on IFA 2020

Forrester IT

Last week, IFA 2020 took place both in Berlin and virtually. I attended the virtual fair, which was an excellent experience. You could really feel how people were excited to meet both physically and virtually.

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Top five BSS requirements for a connected future

TM Forum

Because customer experience (CX) expectations are leaping to B2C levels across business markets, most CSPs admit their existing BSS cannot yet support 25% or more of the 5G services they plan to introduce, according to TM Forum research. And yet, 87% of these CSPs say 5G is important or critical to their revenue growth strategies.

B2B 130