It’s Time Chatbots And Virtual Assistants Play A Bigger Role In The B2B Buyer Journey
Forrester IT
DECEMBER 11, 2020
It’s time for B2B marketers to close the gaps in their customers’ digital experiences with the assistance of automated conversations created by chatbots and virtual assistants (VAs). These solutions are already popular in B2C and B2B markets, creating experiences that: Meet modern buyers’ expectations of immediacy.
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