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Using Big Data to Build Brand Evangelists Within Your Company

CTOvision

McKinsey and Company has defined big data as the $100 billion business. Big data is a term used to describe large volumes of data. The data can be structured or unstructured. This data is not basically what is important, what the organization use is what that matters.

Big Data 152
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Big Data: Why Should You Be Aware of It

CTOvision

It would be difficult to identify one singular component of business that has had the impact of Big Data over the last several years, and there is a good reason for this. Big Data represents a massive opportunity for businesses around the world, primarily based on its capacity to transform and disrupt the status quo.

Big Data 177
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Clearing up Lingering Confusion Around What Big Data Really Is

CTOvision

Big data is a buzz term in many industries, but many people still do not understand the concept of it. Data analysis tools can benefit any company, and new tools are being invented every year. The tools are designed for specific industries, and a company's staff may need specialized training. Raw Materials Data.

Big Data 150
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The Insurance Industry and Big Data

Eric D. Brown

How would you feel if you got a letter in the mail from your insurance company telling you that your insurance rates have increased due to your social media activity? most of us would be a bit upset at the lack of privacy but the other two examples we’d be happy that companies were using social media to cut costs.

Insurance 162
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Big Data Can Be Used for More Than Just Targeting A Customer Base

CTOvision

Big data has almost always been primarily used to target clients using tailored products, targeted advertising. This has skewed the use of big data that often everyone simply assumes big data is for targeting the customer base. This is very critical especially as the company grows larger.

Big Data 188
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November 12th Big Data Webinar

CTOvision

On November 12th join Hortonworks, HP, SAP, and American Digital for a webinar discussion on how to gain a competitive advantage and transform your business with Big Data. This webinar will highlight how you can turn raw data into insight - the insight that boosts your top and bottom lines.

Big Data 150
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How AI and big data analytics are changing influencer marketing

Dataconomy

Image credit ) As an instrument, it has been constantly evolving since day one and it keeps changing with new social platforms, technologies, and trends emerging every now and then. This evolution is currently taking a new turn with the introduction of AI tools and big data analytics to the niche.