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Designing a customer value management program

TM Forum

If you’re reading this article, the chances are that either now, or at one time or another in the past, you’ve been faced with the task of designing an effective customer value management or loyalty program. Effectiveness is what will eventually define and measure your program’s success. within the program framework.

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DoD Releases Enterprise-Wide Zero Trust Strategy

SecureWorld News

Department of Defense released its DoD Zero Trust Strategy, which outlines an "enhanced cybersecurity framework built upon Zero Trust principles that must be adopted across the Department, enterprise-wide, as quickly as possible as described within this document.". Earlier this month the U.S. The 37-page document was finalized Oct.

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Could Budget Sweeps Fix Your Cybersecurity Problem?

Cloud Musings

A recent roundtable discussion in Washington, DC with Federal IT and Cyber leaders focused on the business drivers, challenges and evolving strategies around cybersecurity in government. Agencies that only focus their time, energy and budget on meeting various mandates are having trouble keeping up with evolving cyber threats.

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Now Is The Time For Marketers To Invest In Marketing Resource Management

Forrester IT

A tool or suite of tools that enables marketers to manage planning and budgeting, project and program management, collaboration and calendaring, content production, asset management, and performance analytics. What Is A Marketing Resource Management (MRM) Solution? Why Do Marketers Need MRM?

Resources 195
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Get It Together — Now Is The Time For Marketing Resource Management

Forrester IT

A tool or suite of tools that enables marketers to manage planning and budgeting, project and program management, collaboration and calendaring, content production, asset management, and performance analytics. What Is A Marketing Resource Management (MRM) Solution? Why Do Marketers Need MRM?

Resources 195
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Seattle-area county reveals plans for ‘world leading’ sustainable aviation fuel R&D center

GeekWire

million in the state’s transportation budget to get the project rolling. The state’s Legislature is likely to vote on the transportation budget in the next few weeks. Seattle-based Alaska Airlines announced a program in August allowing corporate customers to pay for sustainable fuel credits to reduce their carbon emissions.

Airlines 143
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Peacock reveals its strategy for winning subscribers: spend, spend, spend

The Verge

To continue growing that number, Peacock plans to double its content budget to around $3 billion in 2022 alone. But Peacock’s notable shift in content spend certainly aligns it with big-league streamers who are similarly dumping billions into original programming to boost their subscribers. Content is king.