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Survey: Cybersecurity budgets aren’t matching cybersecurity challenges

Tech Republic Security

A new study finds that due to the growing threat surface from hybrid work and third-party vendors, only half of organizations have the budget to meet current cybersecurity needs. The post Survey: Cybersecurity budgets aren’t matching cybersecurity challenges appeared first on TechRepublic.

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The state of influence today: increasing marketing budgets and greater influencer professionalism

Trends in the Living Networks

Illustrating the shifts in the landscape and in Technorati itself, it has just launched the 2013 Digital Influence Report , providing insights drawn from surveys including 6,000 influencers (a term that is unfortunately not defined in the report), 1,200 consumers and 150 brand marketers. Influencer marketing is 0.6% of the total spend.

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Selling the C-suite on preemptive IT investments

CIO Business Intelligence

But disaster recovery is just one example of projects that are of an important and preemptive nature that CIOs want to fund but find de-prioritized when it comes to budget approval. Others include preparation for zero-day attacks, almost anything having to do with data stewardship, as well as IT training and social engineering audits.

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Is Social Media Right For Your Small Business?

Cloud Musings

Everyone from pre-teens to granddads, does social media today. According to a recent eMarketer survey , 88 percent of U.S. companies with 100 or more employees that were surveyed are using social media for marketing purposes. Do these numbers represent a business “social media gap”? percent in 2016.

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The Power of Data-Driven Content Decisions: A Managing Editor’s Guide

Kitaboo

Tools for Effective Data Analysis Analytics Platforms Social Media Tools Data Visualization Tools Survey Tools Content Management Systems (CMS) IV. Tracking metrics such as page views, click-through rates, social media shares, and conversion rates provides a basis for optimizing future content decisions.

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Create eBooks Like a Pro: Simple Tips for Stunning Results

Kitaboo

10 Pro Tips to Create eBooks That Sell Involve Your Targeted Audience Create An Interactive eBook Focus On Readability as Well Flexibility Is Your Friend Be Smart with Budgeting Stick with Your Content & Style Guide Use Standard Font Sizes Keep It Fresh with a Longer Shelf Life Start Small Make it Worthwhile for Readers II.

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Why Should Associations Invest In Technology?

Kitaboo

This decision to repeatedly under budget for technology and staff training prevents non-profit associations from reaching their full potential. A survey by Fairfield County Community Foundation found that 22% of non-profit associations have no budget for information technology. Social networking sites.

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