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As The Dust Settles, What Will Budgets Look Like Post-Pandemic?

Forrester IT

As part of Forrester’s TIER series, we monitor market trends and analyze how these trends may effect IT budget strategy. Over the past few weeks, we looked into capex/opex trends leading up to, through, and out of the pandemic.

Budget 195
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Resist Short-Termism To Avoid Brand Budget Cuts

Forrester IT

High-growth companies see brand activation as a vital part of their strategy — even in economic uncertainty. Here are some of the ways that these organizations prioritize it.

Budget 195
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4 Cost-Saving Strategies to Optimize Your SaaS Budget

Information Week

Here are some strategies to reel in SaaS spending. C-suite executives and IT leaders must be vigilant when it comes to understanding cost inefficiencies and wasted spend.

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B2C Marketing Executives: Focus Your 2023 Marketing Plans On High-Value, Customer-First Strategies

Forrester IT

Read Forrester’s advice on where to invest, where to cut, and where to experiment to create a smart B2C marketing budget in 2023.

B2C 369
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Drive Better Results for Your Professional Services Firm Part 2: Deliver Profitable Projects

Speaker: Patrick Connally and Andy Yeomans

Fortunately, these factors can be controlled with the right tools and strategies in place. Professional Services at Microsoft, and Andy Yeomans, Executive Vice President at HSO ProServ, explore strategies firms can take to maximize project performance. Put project and budget controls back in the hands of your project managers.

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Spring Budget advances 5G strategy and broadband funding

Computer Weekly

The government has launched its 5G mobile strategy to coincide with Chancellor Philip Hammond’s Spring Budget, and has revealed more details of its planned broadband investment

Budget 127
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OMB’s Zero Trust Strategy: Government Gets Good

Forrester IT

Hot on the heels of Forrester’s release of our definition of modern Zero Trust, the US Office of Management and Budget (OMB) released a memo entitled Moving the US Government toward Zero Trust Cybersecurity Principles. What a time to be alive! Coincidence? A Big Deal? If executed as mandated, not only will […].