Decoding Google’s AI Giants: Cloud AI vs. Vertex AI

Explore the face-off between Google Cloud AI and Google Vertex AI to find the better match for your AI requirements.

September 6, 2023

Google Cloud Logo on Smartphone Screen
  • Google’s AI offerings cater to a wide range of AI needs, from basic tasks to complex machine learning applications.
  • Google’s leading AI offerings are Google Cloud AI Platform and Google Vertex AI.
  • This article compares both these AI offerings in detail.

What Are Google’s AI Offerings?

Google offers a comprehensive range of AI solutions catering to various needs. These include tools to develop and deploy machine learning models, platforms for efficient model creation, and specialized services for tasks such as image analysis, natural language understanding, language translation, speech-to-text conversion, and text-to-speech synthesis. Google’s offerings also encompass pre-trained models, collaborative data science environments, and options for custom model development. These solutions span a wide spectrum of AI applications, serving diverse requirements across industry verticals.

This article assesses Google’s two highly favored AI solutions: Google Cloud AI Platform and Google Vertex AI. The analysis revolves around their attributes, capabilities, and practical applications.

See More: How Does Artificial Intelligence Learn Through Machine Learning Algorithms?

Google Cloud AI Platform

Google AI Cloud Dashboard

Google Cloud AI Dashboard

Source: Google CloudOpens a new window

Google Cloud AI Platform is a comprehensive and scalable cloud-based service provided by Google that allows users to build, deploy, and manage ML models, where avoiding bias in machine learning models is crucial. It provides a set of tools and infrastructure to streamline the entire machine learning lifecycle, from data preparation and training to deployment and prediction.

The platform comes with a wide range of features and capabilities to support machine learning workflows. It provides a managed JupyterLab environment called AI Platform Notebooks, which enables data scientists and developers to experiment with code and collaborate on machine learning projects easily.

Google Cloud AI Platform also offers distributed training on powerful hardware accelerators, such as GPUs and TPUs, to speed up the training process for complex models.

Google Vertex AI

Vertex AI Dashboard

Google Vertex AI Dashboard

Source: Google Cloud Vertex AIOpens a new window

Google Vertex AI is a powerful and unified machine learning (ML) platform offered by Google Cloud. It provides a streamlined and scalable solution to develop, deploy, and manage ML models. Vertex AI brings together a range of ML tools and services, simplifying the entire ML lifecycle and enabling developers and data scientists to focus on building and delivering impactful ML applications.

The platform offers several key features. It includes AutoML capabilities that allow users to build custom ML models with minimal coding, making the platform accessible to a wider range of users. Vertex AI also provides a powerful infrastructure for distributed training and hyperparameter tuning to accelerate model development.

See More: What Is Artificial Intelligence (AI) as a Service? Definition, Architecture, and Trends

Comparative Overview of Features

Feature Google Cloud AI Platform Google Vertex AI
Model Development Supports custom model development using popular ML frameworks Offers a wide range of pre-trained models
AutoML Capabilities Provides AutoML features for easier model creation Offers an integrated AutoML experience with automated processes
Training Infrastructure Offers distributed training on GPUs and TPUs Provides pre-built containerized training jobs for streamlined learning
Notebooks Provides AI Platform Notebooks for collaborative coding Offers JupyterLab-based AI Platform Notebooks for collaborative coding
Model Serving Supports model deployment for real-time predictions Provides serverless model serving infrastructure for automatic scaling
Monitoring Offers model versioning, monitoring, and evaluation tools Provides built-in metrics, monitoring dashboards, and integration with Cloud Monitoring and Cloud Logging
Integration Integrates with other Google Cloud services Integrates with various Google Cloud services and AI Hub
Scalability Provides scalability to handle large-scale ML workloads Provides automatic scaling for deployed models with serverless infrastructure
Ease of Use User-friendly interface and workflow User-friendly interface and workflow
Unified Platform Requires separate services for specific tasks Offers a unified platform for end-to-end ML development

See More: What Is Artificial Intelligence (AI): Definition, Types, Goals, Challenges, and Trends in 2022

Features Review of the Offerings

Now that we have a fair idea about Google Cloud AI Platform and Google Vertex AI, let’s look at the features of both these AI offerings in detail.

1. Model development

With Google Cloud AI Platform, users can leverage their preferred ML frameworks, such as TensorFlow and PyTorch, to develop and train custom models. It provides a flexible environment for data scientists and developers to write code, experiment with different algorithms, and iterate on model development.

With support for popular ML frameworks, users can leverage the extensive libraries and resources available within these frameworks to build powerful and customized machine learning models. TensorFlow, for example, provides a wide range of tools and APIs for tasks such as deep learning, computer vision, and natural language processing. PyTorch offers dynamic computational graphs and a rich ecosystem for research-oriented machine learning projects.

On the other hand, Google Vertex AI continues to support custom model development using popular ML frameworks. It allows users to write their own code and utilize pre-built ML components.

Vertex AI provides a unified, integrated environment that streamlines the model development workflow. It streamlines many aspects of the model creation process, including data preprocessing, hyperparameter tuning, and model selection. This simplifies the development process, reducing the amount of manual effort required.

Verdict: Vertex AI triumphs here with its streamlined workflow and advanced capabilities in terms of model development.

2. AutoML capabilities

Google Cloud AI Platform provides AutoML features that simplify the model creation process. It offers AutoML Vision, AutoML natural language processing, and AutoML Tables, each tailored to specific types of data.

These tools allow users to upload their data, and the platform handles tasks such as feature engineering, model training, and hyperparameter optimization. This automation helps users without deep ML knowledge create models for image classification, text classification, and tabular data analysis.

Google Vertex AI takes the AutoML capabilities further by providing a unified and integrated AutoML experience. It offers Vertex AutoML, a comprehensive toolset that covers a wide range of ML tasks.

With Vertex AutoML, users can leverage automated processes for model selection, hyperparameter tuning, and feature engineering. The platform handles complex tasks such as data preprocessing and model architecture selection, making creating high-quality models easier for users without extensive ML expertise.

Verdict: Google Vertex AI’s more comprehensive and integrated AutoML features make it the superior choice regarding AutoML capabilities.

3. Scalability

Google Cloud AI Platform provides scalability through its distributed training capabilities. It enables users to distribute their training jobs across multiple processing units, such as GPUs or TPUs, to accelerate the training process and seamlessly handle larger datasets.

By harnessing the power of Google Cloud’s infrastructure, the platform can scale up computational resources to meet the demands of complex ML models and big data.

Google Vertex AI continues to provide scalability features, building upon the capabilities of AI Platform. It offers distributed training across GPUs and TPUs, allowing users to train models at scale.

Vertex AI also provides a serverless infrastructure for model serving, enabling automatic scaling based on incoming prediction requests. This ensures that deployed models can handle high loads and dynamically scale resources as needed without requiring manual intervention.

Verdict: Google Cloud AI Platform and Google Vertex AI both offer competitive scalability features.

4. Integration

Google Cloud AI Platform provides seamless integration with various Google Cloud services. Users can easily access and utilize storage services such as Google Cloud Storage to manage their training data.

Users can also leverage other tools within the Google Cloud ecosystem, such as BigQuery for data analytics or Dataflow for data processing and transformation. This integration allows for efficient data management and integration of machine learning workflows with other data-driven processes.

Google Vertex AI, on the other hand, builds upon the integration capabilities of AI Platform, offering a unified platform for end-to-end ML development and deployment. It provides integration with various Google Cloud services, including storage services such as Google Cloud Storage and Google Cloud Bigtable.

Vertex AI also integrates with Google Cloud’s AI Hub, allowing users to discover, share, and deploy reusable ML components. This integration with other services simplifies the deployment and management of ML models within the Google Cloud ecosystem.

Verdict: In terms of integration, both Google Cloud AI Platform and Google Vertex AI offer competitive features.

5. Monitoring

Google Cloud AI Platform offers monitoring features that help users assess model performance over time. It provides tools for model versioning, allowing users to keep track of different iterations of their models and compare their performance.

The platform also offers monitoring and evaluation tools that enable users to analyze metrics such as accuracy, precision, recall, and other relevant performance indicators. This monitoring capability helps users identify issues, make improvements, and ensure their models perform optimally.

Google Vertex AI extends the monitoring capabilities of AI Platform with additional features. Vertex AI offers built-in metrics and monitoring dashboards that provide real-time insights into model performance.

Vertex AI allows users to visualize and track metrics such as prediction latency, request rate, and resource utilization. It also provides integration with Cloud Monitoring and Cloud Logging, enabling users to set up custom alerts and notifications based on specific metrics or thresholds. This enhances the monitoring and observability of ML models deployed on Vertex AI.

Verdict: In terms of monitoring, Google Vertex AI is the winner for having a more advanced feature.

See More: What Is Deep Learning? Definition, Techniques, and Use Cases

Takeaway

Consider their industry-specific applications when deciding between Google Cloud AI Platform and Google Vertex AI for your use case. Here’s a breakdown of the industry use cases for both offerings.

Top use cases of Google Cloud AI Platform

  • Healthcare: Medical image analysis, patient diagnosis, and personalized medicine
  • Retail: Demand forecasting, inventory management, and customer sentiment analysis
  • Finance: Fraud detection, risk assessment, and algorithmic trading
  • Manufacturing: Quality control, predictive maintenance, and supply chain optimization
  • Media and entertainment: Content recommendation, sentiment analysis, and audience segmentation
  • Transportation and logistics: Route optimization, predictive maintenance for vehicles, and supply chain management
  • Energy and utilities: Energy consumption optimization, predictive maintenance for infrastructure, and anomaly detection
  • Education: Intelligent tutoring systems, plagiarism detection, and personalized learning experiences

Top use cases of Google Vertex AI

  • Autonomous vehicles: Developing and deploying machine learning models for autonomous driving systems
  • Natural language processing: Sentiment analysis, chatbots, and language translation in various industries
  • Image and video analysis: Object detection, facial recognition, and video content analysis for security and media applications
  • Healthcare research: Analyzing medical data for drug discovery, genomics, and personalized medicine
  • Recommendation systems: Building recommendation engines for personalized product recommendations in ecommerce and content platforms
  • Fraud detection: Identifying fraudulent activities in financial transactions and online platforms
  • Predictive maintenance: Applying machine learning to monitor and predict equipment failure in manufacturing and infrastructure
  • Environmental monitoring: Analyzing sensor data for air quality monitoring, climate analysis, and ecological research

Considering these industry-specific use cases is important to determine which AI offering aligns best with your needs and requirements. Both Google Cloud AI Platform and Google Vertex AI offer robust features; however, understanding their industry applications will help you make the right decision.

Did this article help you understand Google Cloud AI Platform and Google Vertex AI? Which among them do you prefer? Let us know on FacebookOpens a new window , XOpens a new window , or LinkedInOpens a new window . We’d love to hear from you!

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Remya Mohanan  
Remya has been an IT professional since 2010, with experience in web development, DevOps and security. She has worked as a Reactjs developer having experience in other technologies like Ruby on Rails and Nodejs. She has worked with a New York based startup as one of the core team members and worked with the team in establishing the entire architecture and successfully implemented DevOps. She has successfully showcased her passion for, and proven ability to translate complex business problems into effective software solutions. Currently, she is a Creative Director. Her strong IT background allows her to not just deliver stunning design creatives, but also provide technical solutions like mobile and web applications.
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